Showing results for "The New Rules of Business" in Health & Wellness

Lawyers. Accountants. Software Engineers. That what Mom and Dad encouraged us to become. They were wrong. Gone is the age of "left-brain" dominance. The future belongs to a different kind of person with a different kind of mind: designers, inventors, teachers, storytellers - creative and emphatic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

Podcast Topic: Our world is rapidly shifting and changing, businesses must continually learn, adapt and evolve ensuring they stay relevant, sustainable and profitable. But how do they remain true to their values, meaning and purpose? What does it take to create workplaces for happy & engaged teams who flourish at their optimal performance? New Rules uses positive psychology themes to explore how a business can throw the rule book up in the air to achieve all of these outcomes, by speaking to thought leaders and experts in commerce, coaching and wellbeing. Hosted on Acast. See acast.com/...

Jared Johnson and Mitch Holdwick discuss how to make B2B brands relevant to modern healthcare buyers.