Showing results by publisher "Penguin Audio" in Industrial & Manufacturing

With the death of Steve Jobs in 2011, Jony Ive has become the most important person at Apple. Some would argue he always was. Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'. Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone - designs that overturned entire industries and created the world's most powerful brand.

It seems like magic when some new gadget seems to know what we want before we know ourselves. But why does some design feel intrinsically good, and why do some designs last forever, while others disappear? User Friendly guides listeners through the hidden rules governing how design shapes our behaviour, told through fascinating stories such as what the nuclear accident at Three Mile Island reveals about the logic of the smartphone; and how the pressures of the Great Depression and World War II created our faith in social progress through better product design....

John Maeda is one of the world's preeminent thinkers on technology and design, and in How to Speak Machine, he offers a set of simple laws that govern not only the computers of today but the unimaginable machines of the future. Machines are already more powerful than we can comprehend and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a program's size, speed and endlessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous. 

Taking us back to that exhilarating - and often dangerous - moment when scientists tried to work out exactly what it was they'd discovered, we see gases as the formative substances of our modern world. From how nitrous oxide and chloroform get into our bloodstream and affect our neural pathways to the gases that make plants grow and flowers smell through to the carbon-fuelled climate crisis, Mark Miodownik masterfully reveals this invisible world through his unique brand of scientific storytelling.

After water and air, sand is the natural resource that we consume more than any other - even more than oil. Every concrete building and paved road on Earth, every computer screen and silicon chip, is made from sand. And, incredibly, we're running out of it. The World in a Grain is the compelling true story of the hugely important and diminishing natural resource that grows more essential every day, and of the people who mine it, sell it, build with it - and sometimes, even kill for it.