Alcohol Culture

We live in a world obsessed with drinking. We drink at work events, lunches, book clubs and weddings. Yet no one ever questions alcohol's ubiquity. In fact, the only thing ever questions is why people don't drink. It is a qualifier for belonging. As a society, we are obsessed with health and wellness, yet we uphold alcohol as some sort of magic elixir. It is anything but. When Holly Whitaker started to look for a way to recover, the support systems she found for recovery where archaic and patriarchal.

Azzy Williams is ready. Ready to smoke, pop pills, drink wine and ready to fight. But most of all, he’s ready to do anything for his friends, his gang, his young team. Round here, in the schemes of the forgotten industrial heartland of Scotland, your mates, your young team - they’re everything. Azzy Williams is 14; a rising star, this is his life, and he loves it. Azzy Williams is 17; he’s out of control. Azzy Williams is 21; he’d like to leave it all behind. But a way out isn’t easy to find....

Between 1994 and 1997, James Brown's loaded magazine became the the must-buy and must-be-in publication of the decade. It won every award going, year after year, and came to define not only its audience but also a generation. Bright, loud, funny, provocative, ambitious and careless, loaded was read from the barracks of Afghanistan to the England dressing room at Euro '96. It captured a hedonistic lifestyle of alcohol, cocaine and more. The last great hurrah before the end of the century.