Alternative Investments

Are you underwhelmed with the way your traditional 60/40 portfolio has been performing lately and wondering why? Do you suspect there might be better ways to invest your money, but aren't sure what they are? What about all those "alternative" investments you keep hearing so much about in the media, such as commodities, real estate, emerging market funds, and, of course, that darling of pirates, Medieval monarchs, and radio talk-show hosts everywhere: gold?

In Getting Started in Alternative Investments, a team of accomplished investment and finance experts delivers a concise and robust exploration of mainstream and alternative investments. From cryptocurrencies to streetwear, you'll learn about new opportunities for investment capturing the imagination of the latest generation of investors.

Investment funds with great performance and potential often fail for one simple reason—the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable. The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy.