Authority Marketing
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Product Marketing Misunderstood
- How to Establish Your Role, Authority, and Strategic Value
- Written by: Richard King, Bryony Pearce
- Narrated by: Alex Picard
- Length: 4 hrs and 21 mins
- Unabridged
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Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers to get the recognition they deserve. Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do. This guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.
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Product Marketing Misunderstood
- How to Establish Your Role, Authority, and Strategic Value
- Narrated by: Alex Picard
- Length: 4 hrs and 21 mins
- Release Date: 08-08-22
- Language: English
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Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers to get the recognition they deserve....
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Regular price: ₹351.00 or 1 Credit
Sale price: ₹351.00 or 1 Credit
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The Authority Advantage
- Building Thought Leadership Focused on Impact Not Ego
- Written by: Adam Witty, Rusty Shelton
- Narrated by: Adam Witty, Rusty Shelton
- Length: 6 hrs and 23 mins
- Unabridged
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The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust.
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The Authority Advantage
- Building Thought Leadership Focused on Impact Not Ego
- Narrated by: Adam Witty, Rusty Shelton
- Length: 6 hrs and 23 mins
- Release Date: 16-05-23
- Language: English
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The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust....
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Regular price: ₹680.00 or 1 Credit
Sale price: ₹680.00 or 1 Credit
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