Beverage Business

The specialty food and beverage business is a thriving industry, and the barriers to entry are low: All you need is a recipe and a kitchen. It sounds simple, but launching a food or beverage company is a maze of choices and consequences. Douglas Raggio has been there: both as a food founder and as a consultant to other successful start-ups, and he's come to learn that every choice a food founder makes has a fairly predictable outcome.

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.

What makes a wine distinctive is the goût du terroir, or the taste of the land - plus the personality and passion of the wine maker who lovingly adds his own liqueur de dosage or secret ingredient to each bottle. Here is a vintner's month-by-month account of one vintage at the Iron Horse vineyard located in the hills of Sonoma County in California. Author and wife of Iron Horse's wine-maker, Joy Sterling, fascinates with her account of the commitment involved in producing a premium wine.