Category Categories

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

Perhaps the most important book in philosophy after the Allegory of the Cave. Incomparable logic and findings about the things that matter in life with a clear succinct prose touch.

Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.

The tiny island of Vieques, located just off the northeastern coast of the main island of Puerto Rico, is trying to recover after hurricane Maria, but the already battered island is now half empty. To make matters worse, as on the main island, developers have come in to buy up the land at a fraction of its worth, taking advantage of the island when it is down. Lupe, Javier, and Marisol are back to investigate a series of murders that follow in the wake of a hurricane and in the shadow of a new supernatural threat.

In the Atlantic Ocean, hurricane Helena is gathering strength, becoming the most powerful storm in recorded history. As Helena bears down on Bermuda, Donovan Nash, along with other members of the scientific research organization Eco-Watch, are called to fly in and extract key government people who have been studying Helena. For Donovan Nash, the routine mission turns deadly when an attempt is made on the life of the lead scientist.

What is Ballroom? Not a song, a documentary, a catchphrase, a TV show, or an individual pop star. It is an underground subculture founded over a century ago by LGBTQ African American and Latino men and women of Harlem. Arts-based and intersectional, it transcends identity, acting as a fearless response to the systemic marginalization of minority populations.

Buckle up and get ready for a raw, unfiltered ride as Josh Goodman goes from being a guy who couldn't get a drink in a busy bar to building a multimillion-dollar technology company that lets guests pour their own beer, wine, and cocktails and pay by the ounce. Travel with Goodman to Ireland, where he spent a week driving around the entire country to secure his first business partners—who eventually tried to put him out of business. Then, visit northern Austria and discover how he landed the deal that brought his business back to life.

¿Estás listo para llevar tu juego de fútbol al siguiente nivel? ¿O simplemente estás buscando formas de mejorar a tu equipo? Este libro puede ayudar a resolver tus problemas. El fútbol es el deporte más popular del mundo. En el verano de 2018 se celebran en Rusia las últimas finales de la Copa Mundial, en las que participan algunos de los mejores (y quizás más afortunados) equipos del mundo. La competición verá a los equipos divididos en miniligas, según sus clasificaciones mundiales y un sorteo. Los dos primeros equipos de cada grupo pasan a las fases eliminatorias.