Coaching Youth Sports

The modern day youth sports environment has taken the enjoyment out of athletics for our children. Currently, 70% of kids drop out of organized sports by the age of 13, which has given rise to a generation of overweight, unhealthy young adults. There is a solution. John O'Sullivan shares the secrets of the coaches and parents who have not only raised elite athletes, but have done so by creating an environment that promotes positive core values and teaches life lessons instead of focusing on wins and losses.

A look at how commercialization has transformed youth sports from fun into a heavily commercialized and profitable venture. Examining the youth sports economy from many sides - the major corporations, the small entrepreneurs, the coaches, the parents, and, of course, the kids - Hyman probes the reasons for rapid changes in what gets bought and sold in this lucrative marketplace. He reveals the effects on kids and profiles the individuals and communities bucking this destructive trend of commercialization.

Every year, more than 3.5 million children under age 15 require medical treatment for sports injuries, nearly half of which are the result of simple overuse. Journalist Mark Hyman investigates the evolution of youth sports from mere games to full-on quests to turn children into tomorrow's superstar athletes by pushing them beyond physical and emotional limits. Opening up a crucial discussion about the perils of youth-sports culture today, Hyman offers the solutions and answers we need.