Environmental Ethics

Around the world, a new generation is looking beyond greater profits, for meaningful purpose. But, unlike business, few social interventions have achieved significant impact at scale. Inspired by the modern innovation practices popularized by best seller The Lean Startup that have fueled technology breakthroughs touching every aspect of our lives, Lean Impact turns our attention to a new goal-achieving radically greater social good.

While politicians, entrepreneurs, and even school children could tell you that sustainability is an important and nearly universal value, many of them, and many of us, may struggle to define the term, let alone trace its history. What is sustainability? Is it always about the environment? What science do we need to fully grasp what it requires? What does sustainability mean for business? How can governments plan for a sustainable future?

Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.

Through the eyes of an inventor of new markets, Good Derivatives: A Story of Financial and Environmental Innovation tells the story of how financial innovation - a concept that is misunderstood and under attack - has been a positive force in the last four decades. If properly designed and regulated, these “good derivatives” can open vast possibilities to address a variety of global problems. Filled with provocative ideas and valuable lessons, this book will provide both an insightful interpretation of the last 40 years in capital and environmental markets.

Roderick Nash's classic study of changing attitudes toward wilderness during American history, as well as the origins of the environmental and conservation movements, has received wide acclaim since its initial publication in 1967. For the fifth edition, Nash has written a new preface and epilogue that brings Wilderness and the American Mind into dialogue with contemporary debates about wilderness.

It's time for a reality check. Ecopiety offers an absorbing examination of the intersections of environmental sensibilities, contemporary expressions of piety and devotion, and American popular culture. Ranging from portrayals of environmental sin and virtue such as the eco-pious depiction of Christian Grey in Fifty Shades of Grey, to the green capitalism found in the world of mobile-device "carbon sin-tracking" software applications, to the socially conscious vegetarian vampires in True Blood.

Drawing from ancestral knowledge, as well as her experience as an attorney and activist, Sherri Mitchell addresses some of the most crucial issues of our day—including indigenous land rights, environmental justice, and our collective human survival. Sharing the gifts she has received from the elders of her tribe, the Penobscot Nation, she asks us to look deeply into the illusions we have labeled as truth and which separate us from our higher mind and from one another.

Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilising society in its single-minded pursuit of maximising shareholder value. Rebecca Henderson, McArthur University Professor at Harvard University, argues for a new framework; one that can simultaneously make a positive societal impact while also delivering sustained financial performance.

Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship.

Soccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing "green" buildings. What's more, the business consultants say going green is easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why?

From the 1992 Rio Earth Summit to the 2009 Copenhagen Climate Conference there was a concerted international effort to stop climate change. Yet greenhouse gas emissions increased, atmospheric concentrations grew, and global warming became an observable fact of life. In this book, philosopher Dale Jamieson explains what climate change is, why we have failed to stop it, and why it still matters what we do.

When a beloved place is decimated by physical damage, many hit the donate button or call their congressperson. But award-winning author Trebbe Johnson argues that we need new methods for coping with these losses and invites listeners to reconsider what constitutes “worthwhile action”. She discusses real wounded places ranging from weapons-testing grounds at Eglin Air Force Base to Appalachian mountain tops destroyed by mining. These stories, along with tools for community engagement, show us how we can find beauty in these places and discover new sources of meaning and community.