Evolution Business

In The CISO Evolution: Business Knowledge for Cybersecurity Executives, information security experts Matthew K. Sharp and Kyriakos "Rock" Lambros deliver an insightful and practical resource to help cybersecurity professionals develop the skills they need to effectively communicate with senior management and boards. They assert business aligned cybersecurity is crucial and demonstrate how business acumen is being put into action to deliver meaningful business outcomes.

Half of all Americans have money in the stock market, yet economists can't agree on whether investors and markets are rational and efficient, as modern financial theory assumes, or irrational and inefficient, as behavioral economists believe - and as financial bubbles, crashes, and crises suggest. This is one of the biggest debates in economics, and the value or futility of investment management and financial regulation hang on the outcome. In this groundbreaking book, Andrew W. Lo cuts through this debate with a new framework.

Mohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across every possible industry - and what they have been hearing about for some time is how the business needs to use data and analytics to their advantage. To really address the data concerns of today's enterprise, they wanted to find a way to help enterprises achieve the success they seek. Not as a prescriptive process - but a methodology to become agile and leverage data and analytics to drive a competitive advantage.

Gene Kim and John Willis present this nine-part series that includes an oral history of the DevOps movement, as well as discussion around pivotal figures and philosophies that DevOps draws upon, from Goldratt to Deming; from Lean to Safety Culture to Learning Organizations.The audiobook is a great way for listeners to take an even deeper dive into topics relevant to DevOps and leading technology organizations.

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.

While highly relevant to new and existing managers, the book is ideally suited for technical professionals and leaders in technical organizations looking to develop critical leadership skills distinct from technical expertise.

Beyond the E-Myth embraces the fundamental premise of that first book - that a small business only succeeds to the degree its owner goes to work on the business rather than just in it, creating the systemic operating system that makes that business unique in the marketplace.

The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else - probably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years - making changes on the fly while fending off challenges from every quarter.

There is an invisible army of people deep inside the world’s biggest and best-known companies, pushing for safer and more responsible practices. They are trying to prevent the next Rana Plaza factory collapse, the next Deepwater Horizon explosion, the next Foxconn labor abuses. Obviously, they don’t always succeed. Christine Bader was one of those people. Using her story as its skeleton, Bader weaves in the stories of other “Corporate Idealists” working inside some of the world's biggest and best-known companies.

Today's business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change. A handbook for how to succeed in the age of big data, Optimizing Growth provides insightful guidance, real-world success stories, and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity.

“Kill it with fire”, the typical first reaction to a legacy system falling into obsolescence, is a knee-jerk approach that often burns through tons of money and time only to result in a less efficient solution. This book offers a far more forgiving modernization framework, laying out smart value-add strategies and proven incremental techniques that work equally well for ancient systems and brand-new ones.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

Hard Sell tells you things about the American pharmaceutical industry you'd rather not know and about practices you'd rather weren't happening. But once you pick it up, you won't want to put this book down.Jamie Reidy is to the pharmaceutical business what Jerry Maguire was to professional sports and Frank Abagnale (Catch Me If You Can) was to bank fraud. He's the guy who's been there, done that, and walked away with the insider stories.

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.

The environmental crisis is advancing at an unprecedented pace and scale. It will outpace us if we don’t turn our attention to an even deeper concern regarding the future of humanity: We need to work together to create change. Our current approach to collaboration is outmoded. To transform our world, we must transform the way we lead. We collectively share the power and responsibility for a more just, inclusive, and sustainable future. Leaders who hope to shape that future must develop the ability to embrace relationships as our most impactful, influential tool.

Wir leben in Zeiten des Wandels. Sie sind disruptiv und VUKA - volatil, unsicher, komplex und ambivalent. Unternehmen, die sich nicht permanent neu erfinden, gehen unter - so lautet die weitverbreitete Meinung in Managementkreisen. Während die einen versuchen, agiler zu werden und von Scrum bis Design Thinking einen neuen Methodenworkshop nach dem anderen durchführen, stehen andere wie das sprichwörtliche Kaninchen vor der Schlange und berufen sich auf das, was schon immer gut war. Augen zu und durch und der Laden läuft wieder? "Mitnichten", sagt Anke Nienkerke-Springer.

This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase.

Le pardon est la clé essentielle qui ouvre les portes de la conscience, du détachement émotif et d'une spiritualité rayonnante. Le pardon crée le bonheur. La magie du pardon oeuvre en nous apportant une paix tranquille et solide basée sur une libération complète du passé. Cet enregistrement va droit au but de façon simple, claire et concise: le pourquoi, le comment et le résultat. La spiritualité est simple; le pardon est aussi simple à qui garde son coeur d'enfant.

This is the story of how L. Ron Hubbard discovered the reactive mind and developed the procedures to get rid of it. Originally written and published in national magazines to coincide with the release of Dianetics: The Modern Science of Mental Health, here is L. Ron Hubbard's own story of his developmental trail and two-decade journey to the discovery of the Reactive Mind.