Market Research
-
-
Market Research Like a Pro
- The Easiest Guide to Market Research
- Written by: Pooja Agnihotri
- Narrated by: Andrew Doyle
- Length: 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The wisdom from Sun Tzu's world-famous book, The Art of War, has been widely applied by many top-class CEOs to drive their businesses to success. One of the quotes from his book reads, “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” That translates to business as, “If you know yourself, your customers, and your competitors, you need not fear about your business anymore.” But how can entrepreneurs and business owners do that? The answer is market research.
-
Market Research Like a Pro
- The Easiest Guide to Market Research
- Narrated by: Andrew Doyle
- Length: 48 mins
- Release Date: 11-10-21
- Language: English
-
The wisdom from Sun Tzu's world-famous book, The Art of War, has been widely applied by many top-class CEOs to drive their businesses to success....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹234.00 or 1 Credit
Sale price: ₹234.00 or 1 Credit
-
-
-
In-Depth Market Research Interviews with Dead People: Tempur-Pedic
- A Short Story
- Written by: Alison Espach
- Narrated by: Elizabeth Evans, Suzanne Savoy
- Length: 58 mins
- Original Recording
-
Overall
-
Performance
-
Story
Caroline’s mattress had nothing to do with her untimely death at the age of 28—this, she wants Tempur-Pedic’s market research representative to know. But as she reflects on her first ever mattress purchase and their interview progresses, Caroline dives into the circumstances and decisions that led her and Nicholas—her boyfriend, 10 years her senior and prone to sleeping on the floor—to that particular bed in that particular shopping plaza.
-
-
Weird hilarious and heartbreaking
- By Anonymous User on 30-10-23
-
In-Depth Market Research Interviews with Dead People: Tempur-Pedic
- A Short Story
- Narrated by: Elizabeth Evans, Suzanne Savoy
- Series: Audible Original Stories, Audible Original Stories - In-Depth Market Research Interviews with Dead People, Book 3
- Length: 58 mins
- Release Date: 22-09-22
- Language: English
-
In this at-once hilarious and heartbreaking series, In-Depth Market Research Interviews with Dead People, Alison Espach explores our collective idiosyncrasies, neuroses, and desires through the consumer choices, big and small, that we face every day....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹233.00 or 1 Credit
Sale price: ₹233.00 or 1 Credit
-
-
-
In-Depth Market Research Interviews with Dead People: Bounty
- A Short Story
- Written by: Alison Espach
- Narrated by: Carol Monda, Neil Hellegers, Mark Sanderlin
- Length: 57 mins
- Original Recording
-
Overall
-
Performance
-
Story
Was there any particular reason that, near the end of your lives, you suddenly stopped buying Bounty paper towels? So begins the first question from Bounty’s market research representative to Paul and Maggie. In this unique short story, a couple who died suddenly in their 50s recounts their use of Bounty paper towels and their sudden switch to a bargain brand near the end of their lives. What appears to be a run-of-the-mill spat between spouses at the Stop & Shop is revealed to be a defining moment of a marriage years in decline.
-
-
A deep book. Good read.
- By Anonymous User on 30-10-23
-
In-Depth Market Research Interviews with Dead People: Bounty
- A Short Story
- Narrated by: Carol Monda, Neil Hellegers, Mark Sanderlin
- Series: Audible Original Stories, Audible Original Stories - In-Depth Market Research Interviews with Dead People, Book 2
- Length: 57 mins
- Release Date: 04-11-21
- Language: English
-
Was there any particular reason that, near the end of your lives, you suddenly stopped buying Bounty paper towels? So begins the first question from Bounty’s market research representative to Paul and Maggie....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹233.00 or 1 Credit
Sale price: ₹233.00 or 1 Credit
-
-
-
In-Depth Market Research Interviews with Dead People: Volvo
- Written by: Alison Espach
- Narrated by: Susannah Jones, Allyson Johnson
- Length: 47 mins
- Original Recording
-
Overall
-
Performance
-
Story
Acclaimed author of The Adults Alison Espach’s short story "In-Depth Market Research Interviews with Dead People" is an at-once hilarious and heart-breaking portrait of a dead woman’s marriage and the Volvo that stood in the middle of it all.
-
-
A not so in-depth review
- By 1lazypen on 30-05-23
-
In-Depth Market Research Interviews with Dead People: Volvo
- Narrated by: Susannah Jones, Allyson Johnson
- Series: Audible Original Stories, Audible Original Stories - In-Depth Market Research Interviews with Dead People, Book 1
- Length: 47 mins
- Release Date: 10-09-20
- Language: English
-
Acclaimed author of The Adults Alison Espach’s short story "In-Depth Market Research Interviews with Dead People" is an at-once hilarious and heart-breaking portrait of a dead woman’s marriage and the Volvo that stood in the middle of it all....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹233.00 or 1 Credit
Sale price: ₹233.00 or 1 Credit
-
-
-
Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Written by: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
-
-
not suitable for Indian audiences
- By Nikita on 13-02-22
-
Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Release Date: 02-07-08
- Language: English
- Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹609.00 or 1 Credit
Sale price: ₹609.00 or 1 Credit
-
-
-
Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Written by: Fred Reichheld, Darci Darnell, Maureen Burns
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
-
Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Release Date: 31-12-21
- Language: English
-
Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹586.00 or 1 Credit
Sale price: ₹586.00 or 1 Credit
-
-
-
Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Written by: Roger Dooley
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
-
Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Release Date: 09-07-20
- Language: English
-
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹668.00 or 1 Credit
Sale price: ₹668.00 or 1 Credit
-
-
-
Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Written by: Eric Siegel
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
-
-
Waste of time and money.
- By Pushkar P. on 11-09-20
-
Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Release Date: 11-05-17
- Language: English
- An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹703.00 or 1 Credit
Sale price: ₹703.00 or 1 Credit
-
-
-
Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Written by: Adele Revella
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
-
Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Release Date: 12-11-19
- Language: English
-
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹586.00 or 1 Credit
Sale price: ₹586.00 or 1 Credit
-
-
-
The Buying Brain
- Secrets for Selling to the Subconscious Mind
- Written by: Dr. A. K. Pradeep
- Narrated by: Hari S. Patel
- Length: 9 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.
-
-
Not good
- By Anonymous User on 30-10-24
-
The Buying Brain
- Secrets for Selling to the Subconscious Mind
- Narrated by: Hari S. Patel
- Length: 9 hrs and 15 mins
- Release Date: 10-07-20
- Language: English
-
The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹836.00 or 1 Credit
Sale price: ₹836.00 or 1 Credit
-
-
-
Misbehaving
- The Making of Behavioral Economics
- Written by: Richard H. Thaler
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
-
-
Excellent Biographical account by Thaler
- By Sandeep Bhasin on 17-05-19
-
Misbehaving
- The Making of Behavioral Economics
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Release Date: 18-05-15
- Language: English
- Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹836.00 or 1 Credit
Sale price: ₹836.00 or 1 Credit
-
-
-
The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
-
-
not applicable to all industries
- By Himanshu Ahluwalia on 08-08-24
-
The 22 Immutable Laws of Marketing
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Release Date: 22-04-14
- Language: English
- There are laws of nature, so why shouldn’t there be laws of marketing....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹900.00 or 1 Credit
Sale price: ₹900.00 or 1 Credit
-
-
-
The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- Written by: Shep Hyken
- Narrated by: Timothy Andrés Pabon
- Length: 4 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient. This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers.
-
-
Customer Experience is everything
- By Subodh Gadgil on 01-08-19
-
The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- Narrated by: Timothy Andrés Pabon
- Length: 4 hrs and 41 mins
- Release Date: 13-11-18
- Language: English
-
This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹586.00 or 1 Credit
Sale price: ₹586.00 or 1 Credit
-
-
-
The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Written by: Robbie Kellman Baxter
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
-
-
Insightful
- By Madhav Agarwal on 27-09-23
-
The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Release Date: 19-04-16
- Language: English
- If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹668.00 or 1 Credit
Sale price: ₹668.00 or 1 Credit
-
-
-
Marketing 6.0
- The Future Is Immersive
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
-
-
Seems like AI generated book
- By Alex on 22-08-24
-
Marketing 6.0
- The Future Is Immersive
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Release Date: 19-12-23
- Language: English
-
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹469.00 or 1 Credit
Sale price: ₹469.00 or 1 Credit
-
-
-
The Psychology of Advertising
- 3rd Edition
- Written by: Wolfgang Stroebe, Bob M. Fennis
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
-
The Psychology of Advertising
- 3rd Edition
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Release Date: 03-08-21
- Language: English
-
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹820.00 or 1 Credit
Sale price: ₹820.00 or 1 Credit
-
-
-
Stage (Not Age)
- How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World
- Written by: Susan Wilner Golden
- Narrated by: Petrea Burchard
- Length: 5 hrs and 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Longevity presents an opportunity for which companies need to develop a strategy. Estimates put the global market for this demographic at $21 trillion across every industry you can think of. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic.
-
Stage (Not Age)
- How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World
- Narrated by: Petrea Burchard
- Length: 5 hrs and 59 mins
- Release Date: 14-06-22
- Language: English
-
Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹586.00 or 1 Credit
Sale price: ₹586.00 or 1 Credit
-
-
-
Think Like a Marketer
- How a Shift in Mindset Can Change Everything for Your Business
- Written by: Kate Colbert
- Narrated by: Vanessa Daniels
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
The secret to taking your business from mediocre to meaningfully different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line.
-
Think Like a Marketer
- How a Shift in Mindset Can Change Everything for Your Business
- Narrated by: Vanessa Daniels
- Length: 6 hrs and 31 mins
- Release Date: 18-09-19
- Language: English
-
For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹586.00 or 1 Credit
Sale price: ₹586.00 or 1 Credit
-
-
-
Hooked: How to Build Habit-Forming Products
- Written by: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
-
Insighful book, wished there was transcript added
- By Doyel on 19-02-21
-
Hooked: How to Build Habit-Forming Products
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Release Date: 22-01-14
- Language: English
-
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹501.00 or 1 Credit
Sale price: ₹501.00 or 1 Credit
-
-
-
Conformity
- The Power of Social Influences
- Written by: Cass R. Sunstein
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.
-
Conformity
- The Power of Social Influences
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Release Date: 28-05-19
- Language: English
-
In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent....
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹586.00 or 1 Credit
Sale price: ₹586.00 or 1 Credit
-