Marketing School

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

Globalization is making our system changing so fast and, if you want to survive, you have to keep innovating, you have to keep running! And who wins the marathon in the end? The business with the best players. The most motivated, the most skill-matched team. There is no enterprise without people. And there is no successful product without loyal customers.The success of your startup is limited by the number of potential customers who know about it.

Master the skills you can’t learn in a classroom. You can break into today’s cutting-edge sales force - and become a leader. All it takes is learning Stephan Schiffman’s essential skills. Honed to perfection over decades of experience, his techniques will make you a top sales performer. From the man who’s trained more than a half-million salespeople, these are the secrets you won’t learn in any classroom. Now they’re yours for the taking and will put you on the fast track to career advancement.

Turning your great idea into reality always feels like the most difficult step in getting your start-up off the ground - until you realize that nobody beyond your family and close friends knows about your amazing product or service. This difficult lesson evades many aspiring entrepreneurs: The success of your startup is limited by the number of potential customers who know about it.

Learn to know the nature of money! Network marketing is a real business school for people who want to master the skills of entrepreneurship and create their own business. In this book, Robert Kiyosaki updates and expands on his original eight “hidden values” of a network marketing business. Robert explains that building a network marketing business is a revolutionary way to achieve wealth; makes it possible for anyone to acquire great wealth; is open to anyone who has drive, determination, and erseverance. 

Written by industry experts with years of experience in digital entrepreneurship, "Digital Product School" is more than just a manual; it's a mentorship in book form. You'll learn how to identify lucrative market opportunities, leverage your unique skills and expertise, and harness the power of technology to bring your digital product ideas to life.

Kaizen, skills, integration: three words that 20 years ago didn't mean anything, today they mean a lot. Our economy and society rotate around these concepts. Which role do they play in our life? Furthermore, we all know that the globalization is making our system changing so fast that we literally have to run! And who wins the marathon at the end? The business with the best players. The most motivated, the most skilled-matching team.