Practical Innovation

In today’s changing world, where business leaders must navigate industry disruption, entrepreneurs struggle to push beyond initial success, and activists tackle hard challenges like climate change, there is a need for a more powerful way to do innovation. Too many innovators are trapped by the limits of common innovation practices. The way we’ve been taught to create and innovate for the past two decades is failing us. It’s time for a paradigm shift. To unlock the secrets to doing bigger things, this book introduces the pioneering concept of ecosystem innovation.

When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world. However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.

Leaders are under increasing pressure to ensure their businesses are gender-balanced and inclusive for the benefit of the economy and society.