Selling Advertising

The world's foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.

Strategy, tactics, and mental preparedness separate superior salespeople from the average - and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created.

Focuses on competitive selling: the range of skills that sales professionals need to reach their full potential. It offers practical, step-by-step advice that salespeople can take to prevent the competition from selling their products or services, revealing the components involved in gaining full control of a sales situation.

A professional "pitching coach" for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

You're a sales professional. It's what you were meant be. Selling is in your blood. Following up on his phenomenal best-selling audiocassette program, The Psychology of Selling, Brian Tracy's Advanced Selling Techniques is a powerhouse advanced selling program for seasoned sales professionals.

If you're feeling abused or pressured by your prospect, you're doing something wrong. You should never have to forfeit your self-respect or fake enthusiasm about your product in order to make a sale. Likewise, your prospect should never feel manipulated by you. In fact, the buyers should be the ones to close the sale. Your role should be to help them help themselves.

Selling is the cornerstone of our economy and our society. Everyone sells - some just do it better than others. The million-dollar sales pros know that to sell well requires a complex set of skills, as well as the willingness to perfect relations with the customer. There is no one in the sales arena better versed on the subject of the Big C - the customer - and the significance of service and satisfaction tactics, than Barry J. Farber.

In collaborazione con CHORALIA, un saggio - che è anche una guida pratica - sulla trasformazione delle attività di vendita nell'era digitale. Smart Selling non significa semplicemente trasporre in digitale un comportamento tradizionale. Significa rivedere del tutto l'approccio. E questo libro fornisce le linee guida e illustra i comportamenti specifici necessari per adattarsi ai cambiamenti del mercato.