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Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators, and influencers who want to improve their explanation skills and start solving explanation problems.

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler. Includes updated strategies on 21st-century topics like conducting effective online pre-call research, and using LinkedIn to generate referrals.

In Mossad, authors MichaelBar-Zohar and Nissim Mishal take us behind the closed curtain with riveting, eye-opening, boots-on-the-ground accounts of the most dangerous, most crucial missions in the agency's 60-year history.

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

In To Catch a Spy: The Art of Counterintelligence, James M. Olson, former chief of CIA counterintelligence, offers a wake-up call for the American public and also a guide for how our country can do a better job of protecting its national security and trade secrets. Olson takes the listener into the arcane world of counterintelligence as he lived it during his 30-year career in the CIA.

Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.

A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience for Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises.

Becoming Bulletproof means transforming yourself into a stronger, more confident and more powerful person. Evy Poumpouras - former Secret Service Agent to three Presidents and one of only five women to receive the Medal of Valor - demonstrates how we can overcome our everyday fears, have difficult conversations, know who to trust and who might not have our best interests at heart, influence situations and prepare for the unexpected. When you have become bulletproof, you are your best, most courageous and most powerful version of you.

We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?

This book describes the turbulent lives, loves, and perilous missions of the greatest Mossad lohamot, the female warriors of the Israeli Secret Service. The stunning feats of these strong, bold women prove that they are equal to men, and often even better. Beside the nation's enemies, they had to fight a painful solitude, an awkward attitude of their male colleagues, and often give up their dream of marriage and children. And still, they brilliantly carried out their missions.

What makes the world's most successful individuals so good at their jobs? What do they do that others don't? The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people - and the relationships you build with them - that form the cornerstone of long-term success, sales growth, and excellence.

As the speed and complexity of the world increases, governments and nonprofit organizations need new ways to effectively tackle the critical challenges of our time-from pandemics and global warming to social media warfare. In Power to the Public, Tara Dawson McGuinness and Hana Schank describe a revolutionary new approach - public interest technology - that has the potential to transform the way governments and nonprofits around the world solve problems.

Behind the locked doors of three mansions in London's exclusive Kensington Palace Gardens neighborhood, the British Secret Service established a highly secret prison in 1940: the London Cage. Here recalcitrant German prisoners of war were subjected to "special intelligence treatment." The stakes were high: the war's outcome could hinge on obtaining information German prisoners were determined to withhold. After the war, high-ranking Nazi war criminals were housed in the Cage, revamped as an important center for investigating German war crimes.

When Allied fighters were trapped behind enemy lines, one branch of military intelligence helped them escape: MI9. The organization set up clandestine routes that zigzagged across Nazi-occupied Europe, enabling soldiers and airmen to make their way home. Secret agents and resistance fighters risked their lives and those of their families to hide the men. Drawing on declassified files and eye-witness testimonies from across Europe and the United States, Helen Fry provides a significant reassessment of MI9’s wartime role.

The nearly three billion people living on two dollars a day are not just the world’s greatest challenge - they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need, and driven by what Polak and Warwick call "the ruthless pursuit of affordability". Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy.

Forged during the tumultuous aftermath of Partition in 1947, the Inter-Services Intelligence Directorate (ISI) has grown to become the preeminent intelligence service in Pakistan. Its capabilities are comprehensive, its remit covers both foreign and domestic intelligence, and it is one of the most feared and respected agencies of the Global South. Pakistan's ISI provides an up-to-date and detailed introduction to the ISI and its historical evolution.

Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.

Tom spent years working covertly to stop those who want to do us harm. In his best-selling memoir Soldier Spy, he told how he was recruited and described some of his top-secret operations. In I Spy, he takes us deeper undercover as he puts his life on the line once more. I Spy plunges the listener straight into the action as Tom and his team race to prevent terrorists from causing carnage on our streets and outsmart Russian agents, blocking a daring plot that threatens the security of the nation.