Azlan Raj
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Azlan Raj

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Azlan Raj is the EMEA Chief Marketing Officer for dentsu. His role spans all dentsu capabilities across commerce, data and technology platforms, analytics, media, customer experience, content and B2B. He is responsible for continually evolving dentsu’s leading digital and data capabilities across the region to drive customer experience transformation for clients, helping them find the balance in blending brand and data through their customer experience. Previously the EMEA leader for Merkle’s customer experience practice, he built the company’s regional capability to over 1,200 people in just three years to help global brands transform their organisations and see continuous progress to deliver more personal and data-fuelled customer experiences. With over 20 years of experience in the digital industry, prior to joining Merkle, Azlan worked for leading brands, agencies and consultancies, including Barclaycard, Publicis Sapient, and Accenture. Through his career, Azlan has been part of award-winning teams and led a diverse set of capabilities from marketing strategy through to analytics, website design and development, and marketing activation. He is a recognised thought leader writing for mainstream publications and presenting at leading industry events including Forbes, Campaign, The Drum, PerformanceIN, Adobe Summit and Econsultancy, and is a member of the renowned Forbes Communications Council and Data & Marketing Association (DMA) customer engagement committee. Azlan is also passionate about the industry’s efforts in the diversity, equity and inclusion (DEI) space. He is actively involved in supporting Merkle’s DEI pillars. He is the executive sponsor for Merkle EMEA's sustainability pillar, and is especially committed to ensuring that inclusivity and social responsibility are embedded into today’s communications.
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