Bart De Langhe
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Bart De Langhe

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Bart De Langhe is a Professor of Marketing at KU Leuven and Vlerick Business School. He also founded Behavioral Economics and Data Analytics for Business (BEDAB), a consultancy that assists companies in using behavioral science and data analysis to make better decisions and improve performance. De Langhe’s research examines how managers and consumers make judgments and decisions, with a specific emphasis on their intuitions about data, metrics, and statistics. He has published articles in leading academic journals in business and psychology, such as Journal of Marketing Research, Management Science, Journal of Consumer Research, and Journal of Experimental Psychology: General. His work has also been featured in popular outlets, such as Harvard Business Review, MIT Sloan Management Review, The Wall Street Journal, and The New York Times. In 2017, he was recognized by the Marketing Science Institute as one of the most promising young scholars in marketing. De Langhe has taught a wide array of courses related to marketing management, consumer behavior, behavioral economics, data analytics, and managerial decision-making at various academic levels, including undergraduate, MSc, MBA, EMBA, PhD, and open/custom executive programs. He has taught at prestigious business schools in Europe, North America, and Asia. As a testament to his excellence in teaching, De Langhe was recognized by Poets and Quants in 2021 as a "best 40-under-40" business school professor. He received his PhD in Marketing from Erasmus University Rotterdam, and his bachelor and master degrees in Psychology from KU Leuven.
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