Jonah Berger
AUTHOR

Jonah Berger

Tap the gear icon above to manage new release emails.
For more details see: JonahBerger.com Jonah Berger is a Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Over a million copies of his books, Contagious, Invisible Influence, and The Catalyst: How to Change Anyone’s Mind are in print in over 35 countries around the world.
Read more Read less

Best Sellers

Product List
  • El catalizador [The Catalyst] cover art

    Regular price: ₹586.00

    Free with 30-day trial
  • Palabras mágicas [Magic Words] cover art

    Regular price: ₹586.00

    Free with 30-day trial