Laurence Minsky
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Laurence Minsky

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Laurence Minsky is a Professor & Director of Graduate Programs, Communication Department, School of Media Arts, Columbia College Chicago. He is also an award-winning creative director, marketing strategist, copywriter, and consultant and, known for developing effective cross-channel solutions that boost marketing ROI for world-class clients, his client experience includes Amazon, AARP, Bay Valley Foods, Frito-Lay, Kraft, McDonald's, PETsMART, Taiwan External Trade Development Council, Lakeside Collection, Mayo Clinic, United Airlines, United States Postal Service, Vita Foods, and more. Finally, in addition to his books on marketing and advertising, he has been published by the Harvard Business Review, the European Business Review, and MarketingProfs, among others.
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