Lindsay Pedersen
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Lindsay Pedersen

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Lindsay Pedersen is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She developed the Ironclad Method™ while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb, and burgeoning start-ups. Lindsay lives in Seattle with her husband and two children. Keep in touch with Lindsay through her website: www.ironcladbrandstrategy.com
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