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Richard La Ruina is a London-based internationally renowned pickup artist and coach. In 2007 he founded PUA Training, which now consists of five websites, popular weekend seminars, and boot camps around the world. La Ruina has been featured on BBC and ITV, as well as in Men’s Health, the Evening Standard, Cosmopolitan, and more. La Ruina is a sought-after guest speaker at seduction conferences worldwide.
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