Ronen Gafni
AUTHOR

Ronen Gafni

Business & Careers
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As a kid growing up in the StartUp nation of Israel, Ronen Gafni had a burning desire for business and entrepreneurship; his friends even called him a business geek. Being an active player in the StartUp scene, Ronen was frustrated that what was being taught at college had literally nothing to do with real entrepreneurship. While new successful startups modeled their businesses around the new Shared Economy, the classrooms were still speaking of old-school concepts on competition, market domination, and profit as the bottom line. A major change in entrepreneurship education was needed, and Ronen was inspired to step up and be a change-agent. After 6 years of trial and error, and enormous creative breakthroughs, Ronen's dream to offer an alternative approach to entrepreneurship education became a reality. Rather than teach these concepts through a traditional classroom environment, Ronen created a board game where players would not only learn the concepts intellectually but would also experience them as they played together. FreshBiz was born. With over a hundred thousand dollars of loans already invested in the development process, and no additional seed money, Ronen hit a major roadblock. Committed to the cause, and believing relentlessly in the potential impact, Ronen makes the bold move to sell his house to raise the capital needed to produce the first 1,000 games. After Ronen sold his house to raise the initial funds to turn the game into a business, Ronen was ready to scale and bring his creation to the world. FreshBiz Global was created with Co-Founders / friends, Joshua Weiss and Simcha Gluck, with the mission to take the company global and help people around the world change the way they play life and business. They traveled and played the game in five languages, with tens of thousands of participants from over 20 countries like Spain, India, Russia, and Mexico, recognizing that despite cultural differences people share the same basic beliefs, fears and dreams. FreshBiz was striking a universal cord and helping people expand their potential and possibility. In 2013, Wiley's Publishing asks FreshBiz to share their unique concepts through a book. The book--The New Entrepreneurz: Changing the Way You Play Life for more info visit : www.freshbizgame.com
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