Thomas Barta
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Thomas Barta

Business & Careers
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Thomas Barta is one of the world’s premier experts on marketing leadership. He is a former McKinsey partner. He studies how people transform organizations—including the world’s largest study, with over 67,000 executive assessments, on what makes for an impactful Chief Marketing Officer. Thomas is the co-author of the path-breaking leadership book: The 12 Powers of a Marketing Leader (McGraw Hill). He has consulted and marketed for over 20 years, in 14 industries, in 45 countries. His clients include many of the world’s most prominent organizations, including over two dozen from the Fortune 500. ​​After a fast-track marketing career at Kimberly-Clark (Kleenex), Thomas joined McKinsey to help CEOs deliver profitable growth in a bigger way. As a dean of McKinsey’s highest-rated program, Thomas trained more than one thousand firm leaders on making change happen without formal authority. Thomas has spoken to thousands of executives worldwide — at events for firms as diverse as Adobe, Google, IBM, SAP, and The Financial Times — about breaking silos and actualizing customer focus—in today’s global, digital world. ​​Thomas the the Global Dean of the Marketing Academy CMO Fellowship and an Honorary Fellow of the Marketing Society.
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