Valentin Radu
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Valentin Radu

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Valentin Radu, the pioneer of the CVO Movement (Customer Value Optimization), is the founder of the CVO Academy. He teamed up with prominent professors and practitioners to teach people how to achieve sustainable growth by understanding and caring for their customers. Always driven to create value, he lives by the principle that to gain value, you must first give it to others. This mindset helped him successfully build four companies in twenty years. A lifelong entrepreneur, he has successfully built four companies, including his current venture, Omniconvert, which provides CRO and CVO solutions to retail giants like Avon, Patagonia, Auchan, and many others. Valentin's experimentation mindset has led him to develop the CVO Methodology and cutting-edge technologies for experimenting online and in brick-and-mortar stores. These were the first to enable companies to optimize their customer lifetime value across all touch points. Nowadays, he consults and trains agencies, brands, and omnichannel retailers on improving Customer Lifetime Value.
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