Wayne Simmons
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Wayne Simmons

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Wayne Simmons is a customer excellence and customer experience leader within the Chief Marketing Office (CMO) of Pfizer, where he is responsible for crafting and executing the company’s global customer experience management strategy, leading the adoption of customer-centric ways of working and serving as the company’s principal technical advisor on customer experience. He has prior marketing, commercial, and customer experience leadership roles with Bayer Pharmaceuticals, The Ritz-Carlton Leadership Center, and Mercer and has provided customer-centric transformation and CXM turnaround consulting to leading global brands in the financial services, consumer goods, hospitality, and retail sectors. Wayne is also a professor of practice on the faculty of the Master of Science in Customer Experience Management (MS-CXM) degree program within the Department of Marketing, Broad College of Business at Michigan State University. Wayne is an Inc. 500 awarded former founder and CEO, a Certified Customer Experience Professional (CCXP), a prior board member of the Customer Experience Professionals Association (CXPA), and a US Army Intelligence veteran. He resides in the New York City metropolitan area.
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