Laura Ries
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Laura Ries

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Laura Ries is a leading positioning strategist and bestselling author. For over three decades, Laura has run RIES, a consulting firm founded with her late father Al Ries, the pioneer of positioning. RIES consults with companies around the world on positions strategy and Laura has traveled to over 60 countries to work ith clients and to teach the fundamental principles of brand building. Laura is also is a frequent marketing analyst on major news programs.
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