Welcome to the Events Demystified Podcast, hosted by Anca Platon Trifan, CMP, DES, WMEP. In this episode of the Events Demystified Podcast, Anca sits down with Shelby Ring, CEO of Brand Narrative Video Production, to explore the art of brand storytelling through video production. Tune in as Shelby shares insights on crafting compelling narratives, overcoming challenges in video marketing, leveraging AI tools for content creation, and managing complex production timelines. Plus, discover fun facts about Shelby and tips for founders who struggle with being on camera. Use code TREEFAN to get 10% off the masterclass: "The Art Of On-Camera Interviews" GUEST BIO Shelby Ring is the Chief Cat Herder and lead Cinematographer at Ruby Riot Creatives, an Austin, TX, and Charleston, SC, digital marketing firm specializing in photo + video brand campaigns. When Shelby’s not directing a shoot or geeking out in Final Cut Pro, you might find her stuffing her face with fried chicken or Blues Fusion dancing. Shelby is a champion and an advocate for entrepreneurs everywhere and believes business is one of the best ways to make huge, sustainable changes in today’s society. Catch her podcast, The Ruby Hour, to learn expert on-camera and branding tips. 🔍 Topics Covered: 01:10 Meet Shelby Ring: CEO of Brand Narrative Video Production 03:03 The Art of Herding Cats in Event Production 05:22 Balancing Creativity and Client Expectations 12:10 Defining Brand Storytelling in the Digital Age 19:27 Challenges and Strategies in Video Production 29:11 Embracing AI in Brand Campaigns 31:48 The Importance of Set Design and Wardrobe 34:38 Practical Tips for On-Camera Presence 36:13 Innovative AI Tools for Fashion 39:25 Managing Video Production Logistics 48:04 Balancing Work and Self-Care 55:09 Future Trends in Video Production 59:24 Conclusion and Contact Information Connect with our Guest at the links below: Website URL: https://www.rubyriotcreatives.com The Ruby Hour Podcast: https://www.rubyriotcreatives.com/podcast YouTube: https://www.youtube.com/rubyriotcreatives LinkedIn: https://linkedin.com/in/shelbyring/ Instagram: https://www.instagram.com/rubyriotcreatives Connect with your Podcast Host at the links below: LinkedIn: https://www.linkedin.com/in/ancatrifan/ Instagram: https://www.instagram.com/eventsdemystifiedpodcast/Instagram: https://www.instagram.com/fit.mindful.maven/ Follow the podcast on LinkedIn page, YouTube page, Threads, X (Twitter), and Instagram to stay updated on the latest episodes and join the conversation. X (Twitter)InstagramThreadsLinkedIn PageYouTube Channel Original Podcast Music written and produced by Fable Score Music. “Events: demystified” Podcast is brought to you by Tree-Fan Events, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.
