Events: demystified Podcast

Written by: Anca Platon Trifan | Tree-Fan Events LLC
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  • Summary

  • Explore the dynamic world of events and technology with Anca Platon Trifan, CMP, DES, WMEP - your expert guide and host. Anca shines a spotlight on the women in AV, event production, and AI technology, while championing a holistic approach to mental and physical well-being. From demystifying the complexities of AV and AI, AI-powered productivity hacks, AV production tips, to essential mental and physical fitness strategies, this podcast ensures you’re equipped with the knowledge to thrive at the intersection of event technology and well-being. Sponsored and Produced by Tree-Fan Events LLC.
    Anca Platon Trifan | Tree-Fan Events LLC
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Episodes
  • 166: Demystifying Brand Storytelling Through Video Production ft Shelby Ring

    166: Demystifying Brand Storytelling Through Video Production ft Shelby Ring
    Nov 22 2024
    Welcome to the ⁠Events Demystified Podcast⁠, hosted by ⁠Anca Platon Trifan, CMP, DES, WMEP⁠. In this episode of the Events Demystified Podcast, Anca sits down with Shelby Ring, CEO of Brand Narrative Video Production, to explore the art of brand storytelling through video production. Tune in as Shelby shares insights on crafting compelling narratives, overcoming challenges in video marketing, leveraging AI tools for content creation, and managing complex production timelines. Plus, discover fun facts about Shelby and tips for founders who struggle with being on camera. Use code TREEFAN to get 10% off the masterclass: "The Art Of On-Camera Interviews" GUEST BIO Shelby Ring is the Chief Cat Herder and lead Cinematographer at Ruby Riot Creatives, an Austin, TX, and Charleston, SC, digital marketing firm specializing in photo + video brand campaigns. When Shelby’s not directing a shoot or geeking out in Final Cut Pro, you might find her stuffing her face with fried chicken or Blues Fusion dancing. Shelby is a champion and an advocate for entrepreneurs everywhere and believes business is one of the best ways to make huge, sustainable changes in today’s society. Catch her podcast, The Ruby Hour, to learn expert on-camera and branding tips. 🔍 Topics Covered: 01:10 Meet Shelby Ring: CEO of Brand Narrative Video Production 03:03 The Art of Herding Cats in Event Production 05:22 Balancing Creativity and Client Expectations 12:10 Defining Brand Storytelling in the Digital Age 19:27 Challenges and Strategies in Video Production 29:11 Embracing AI in Brand Campaigns 31:48 The Importance of Set Design and Wardrobe 34:38 Practical Tips for On-Camera Presence 36:13 Innovative AI Tools for Fashion 39:25 Managing Video Production Logistics 48:04 Balancing Work and Self-Care 55:09 Future Trends in Video Production 59:24 Conclusion and Contact Information Connect with our Guest at the links below: Website URL: https://www.rubyriotcreatives.com The Ruby Hour Podcast: https://www.rubyriotcreatives.com/podcast YouTube: https://www.youtube.com/rubyriotcreatives LinkedIn: https://linkedin.com/in/shelbyring/ Instagram: https://www.instagram.com/rubyriotcreatives Connect with your Podcast Host at the links below: LinkedIn: ⁠https://www.linkedin.com/in/ancatrifan/⁠ Instagram: https://www.instagram.com/eventsdemystifiedpodcast/Instagram: https://www.instagram.com/fit.mindful.maven/ Follow the podcast on LinkedIn page, YouTube page, Threads, X (Twitter), and Instagram to stay updated on the latest episodes and join the conversation. X (Twitter)⁠Instagram⁠⁠Threads⁠⁠LinkedIn Page⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠ Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. “Events: demystified” Podcast is brought to you by Tree-Fan Events, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.
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    1 hr and 2 mins
  • 165: Mastering Budget-Friendly Marketing Strategies for Events feat. Nicole Jacobson

    165: Mastering Budget-Friendly Marketing Strategies for Events feat. Nicole Jacobson
    Nov 8 2024

    In this episode of the Events Demystified Podcast, host Anca Platon Trifan kicks off the 10th season with a dynamic conversation with Nicole Jacobson, Senior Director of Marketing and E-commerce at PC/nametag.

    Please Subscribe https://www.youtube.com/@eventsdemystifiedpodcast/videos?sub_confirmation=1 Nicole shares her wealth of experience in strategic planning, digital marketing, and building high-performance teams. The discussion focuses on budget-friendly marketing tactics and metrics for small businesses, creative content creation, and leveraging technology effectively. Tune in for practical tips on making a significant impact with limited resources, and learn how Nicole blends fun with her professional expertise. 00:00 Welcome to Season 10 00:56 Introduction to the Podcast and Host 02:09 Guest Introduction: Nicole Jacobson 02:55 Nicole's Unique Background 06:38 Journey into the Events Industry 09:01 Marketing Strategies for Small Businesses 12:44 Key Metrics for Marketing Success 16:16 Social Media and Marketing Analytics 19:05 Effective Marketing Strategies 25:01 Exploring Different Platforms 30:22 Embracing Authenticity in Marketing 31:10 Creating Engaging Content: Tips and Strategies 31:33 Sponsor Shoutout: TreeFan Events 32:24 Welcome Back: Budget-Friendly Marketing Strategies 33:09 Content Creation: From White Papers to Quick Videos 38:31 Leveraging Technology for Marketing Success 41:55 SEO and Keyword Strategies for Small Businesses 45:38 Connecting with Customers and Industry Insights 51:18 Balancing Work and Wellness in the Events Industry 55:44 Final Thoughts and Farewell

    --------------------------------------------------------------- Full Episode and Notes: https://eventsdemystified.com/ Thank you for being a part of this journey. Until next time, stay inspired and be the change you wish to see. #EventsDemystifiedPodcast

    --------------------------------------------------------------- 👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this. 👉 Like and share this video to spread the knowledge. 👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry! 👉 Check out our other episodes for more expert insights and tips. 👉 Stay tuned for more as we continue to explore and demystify the fascinating world of event technology and innovation! https://treefanevents.com/
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    58 mins
  • 164: Exploring AI Innovations in Event Technology - Live from IMEX America '24

    164: Exploring AI Innovations in Event Technology - Live from IMEX America '24
    Oct 25 2024

    In this episode of the Events Demystified Podcast, recorded live at the IMEX America trade show, host Anca Trifan dives into interviews with various tech companies about their AI innovations and integrations in event technologies.


    Youtube Video: https://youtu.be/YOPgNl2lJ2w?si=VsZJQlG5fgFHFJq1


    The episode highlights the distinction between essential AI features and those that are more superficial. It also explores the importance of wellness with activations focused on mental and physical fitness at the event. Various companies share insights on how AI and machine learning enhance user experiences and streamline event management, highlighting features like real-time recommendations, content discovery, and attendee flow tracking. Tune in to gain a deeper understanding of the future of AI in event technology and the wellness initiatives that are reshaping attendee experiences. 𝐂𝐡𝐚𝐩𝐭𝐞𝐫𝐬: 00:00 Welcome to Events Demystified Podcast 00:10 Exploring AI Innovations at IMEX America 01:00 Wellness and Well-being at IMEX 02:11 Interview with StreamPoint Solutions 05:59 Turnout Now: AI in Live Events 10:01 eShow: Comprehensive Event Technology 11:51 Zuddl: Unified Event Platform 14:22 InEvent: Customizable Event Solutions 16:09 GetRegistered: Simplified Registration 17:55 Cvent: End-to-End Event Management 20:48 Snowball: Peer-to-Peer Marketing 27:36 Zoho Backstage: Event Management Platform 29:25 Backtrack: AI Sales Coach for Exhibitors


    https://youtu.be/YOPgNl2lJ2w?si=VsZJQlG5fgFHFJq1

    --------------------------------------------------------------- Full Episode and Notes: https://eventsdemystified.com/ Thank you for being a part of this journey. Until next time, stay inspired and be the change you wish to see. #EventsDemystifiedPodcast

    --------------------------------------------------------------- 👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this. 👉 Like and share this video to spread the knowledge. 👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry! 👉 Check out our other episodes for more expert insights and tips. 👉 Stay tuned for more as we continue to explore and demystify the fascinating world of event technology and innovation! https://treefanevents.com/
    Show More Show Less
    33 mins

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