In this conversation, David discusses his journey in founding Limelight, a platform for B2B influencer marketing.

He shares insights on the evolution of influencer marketing, the challenges of customer acquisition, and the importance of building a personal brand.

David also reflects on his previous ventures, including a watch company and an HR tech startup, emphasizing the significance of research and validation in entrepreneurship.

We also discuss the complexities of entrepreneurship, including the right timing for business decisions, the emotional challenges of leadership, and the importance of community and mentorship. He emphasizes the need for resilience, the joy of celebrating small victories, and the necessity of hard work and dedication in building a successful business.

He also shares insights on managing pressure and the value of learning from both successes and failures in the entrepreneurial journey.

In the episode, we discuss:

• Influencer marketing in B2B is a growing opportunity

• Distribution

• Rising customer acquisition costs

• Authenticity

• Building a personal brand

• Research and user feedback

• Consistency

• Timing in entrepreneurship is often instinctual and market-driven

• The hardest part of entrepreneurship

• Validating ideas without taking unnecessary risks

• Sales experience

Chapters

01:00 Introduction to Limelight and Influencer Marketing

07:07 The Business Model of Limelight

12:52 Building a Personal Brand

19:09 The Entrepreneurial Mindset

24:45 Timing the Exit from a Business

32:09 Navigating Timing in Entrepreneurship

37:37 Thriving Under Pressure

43:25 The Importance of Resilience

50:52 Vision and Future Plans for Limelight

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