• A Masterclass in Curiosity with Sean McCullough, Sr. Brand Insights Manager at Molson Coors

  • Aug 29 2024
  • Length: 41 mins
  • Podcast

A Masterclass in Curiosity with Sean McCullough, Sr. Brand Insights Manager at Molson Coors

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  • Summary

  • Want to elevate your career in insights? Start thinking like a toddler.

    In this episode, we're joined by Sean McCullough, Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy, Non-Alc, & Whiskey at Molson Coors. Sean discusses how he takes inspiration from the world of insights and beyond to continuously cultivate his sense of curiosity.

    We also cover:
    • The critical role of understanding human behavior in extracting meaningful insights from data for smarter business decisions.
    • Why new research isn’t always the answer + how to maximize the use of existing resources
    • The power of understanding all consumer demographics to maximize market potential and enhance engagement.
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