• The Consumer Insights Podcast

  • Written by: Stravito
  • Podcast

The Consumer Insights Podcast

Written by: Stravito
Listen for free

  • Summary

  • Insights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers. Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.
    Stravito
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Management Careers Marketing Economics
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Episodes
  • Embracing the Future of Insights with Bipul Markan, Head of Research and Insights MENA at Assembly Global

    Embracing the Future of Insights with Bipul Markan, Head of Research and Insights MENA at Assembly Global
    Sep 12 2024
    The world of insights is continuously expanding. But what does that mean for insights professionals? And what skills do you need to stay ahead as the industry evolves?

    In this episode, we dive deep into these topics with Bipul Markan, Head of Research and Insights MENA at Assembly Global. He encourages insights leaders to broaden their capabilities, embrace new tools, and foster a culture of learning within their teams to navigate the shifts in consumer behavior and the world of insights.

    We also discuss:
    • How synthetic data offers valuable opportunities in market research, especially for experimentation and data augmentation.
    • How to supplement traditional research methods with newer methodologies.
    • Why advanced analytics are worth the investment.
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    29 mins
  • A Masterclass in Curiosity with Sean McCullough, Sr. Brand Insights Manager at Molson Coors

    A Masterclass in Curiosity with Sean McCullough, Sr. Brand Insights Manager at Molson Coors
    Aug 29 2024
    Want to elevate your career in insights? Start thinking like a toddler.

    In this episode, we're joined by Sean McCullough, Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy, Non-Alc, & Whiskey at Molson Coors. Sean discusses how he takes inspiration from the world of insights and beyond to continuously cultivate his sense of curiosity.

    We also cover:
    • The critical role of understanding human behavior in extracting meaningful insights from data for smarter business decisions.
    • Why new research isn’t always the answer + how to maximize the use of existing resources
    • The power of understanding all consumer demographics to maximize market potential and enhance engagement.
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    41 mins
  • Going Beyond the Obvious with Tara Kenneway, Senior Brand Strategist and Insights Manager at T-Mobile

    Going Beyond the Obvious with Tara Kenneway, Senior Brand Strategist and Insights Manager at T-Mobile
    Aug 15 2024
    Insights isn’t a standalone discipline.

    The more you work in concert with other areas of the business, the more likely you are to deliver on consumers wants and needs.

    In this episode, we’re joined by Tara Kenneway, Senior Brand Strategist and Insights Manager at T-Mobile, as she explores how to build insightful brands through an interdisciplinary approach. She discusses the intersection of insights, brand strategy, and product development, leading to a comprehensive understanding of consumers that goes beyond the obvious.

    We also discuss:
    • Why it’s essential to talk to consumers early and often.
    • How communities can be a powerful resource in your insights toolbox.
    • How to make more time for experimentation in your everyday work.
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    29 mins

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