In the second half of this insightful conversation, Eric Perkins opens up about his brave decision to leave his successful 25-year broadcasting career at KARE 11 to start his own business, Perk at Play Productions. Eric shares the real motivations behind taking the entrepreneurial leap, from wanting to be more present for his family to rediscovering his creative passion. He provides an honest look at the challenges of going from the fast-paced corporate world to building his own company's processes. The discussion dives deep into the power of relationships that Eric cultivated throughout his career in the community. You'll learn how prioritizing genuine connections and becoming a positive force has allowed him to tap into his relationship equity when starting his new venture. Eric reveals the characteristics he looks for in ideal clients and partners, emphasizing shared values over just business transactions. He and Richard explore the importance of surrounding yourself with trusted advisors who truly want to see you succeed when embarking on an entrepreneurial journey. Whether you're an aspiring entrepreneur or simply appreciate insights into building lasting relationships, this candid second half with the ever-entertaining Eric Perkins will energize you to invest in your relationship equity.