Scroll through social media for any length of time and it’s impossible not to notice the intense tribalism around all things nutrition.

The followers of different dietary approaches, be it vegan, keto or carnivore to name some of the most vocal and animated tribes, are engaged in relentless promotion of their chosen nutritional path and constant criticism of anything or anyone that deviates even slightly from it. Open dialogue is absent. Polarisation is rife.

James Brown, co-founder and nutrigenomics director of DNA testing company and personalised health, fitness and wellness information provider Mudho, who has been immersed in the nutrition industry for more than two decades, explains why we’re seeing a dramatic rise in anger around both diet and lifestyle choices, and why an escalation in these conflicts will continue to hurt the health and wellbeing of those involved, and damage on-going efforts to provide clear and actionable healthy-eating advice to a confused and desperate general population.

Brown also reveals how genetic variations in an individual can affect nutrient absorption, stressing the importance of nutrigenetic testing to tailor individual dietary needs. This, he explains, can account for why some people thrive on extreme or very restrictive nutritional approaches, such as the Carnivore diet, which has a very vocal and passionate following with advocates claiming it has cured many health problems traditional medical interventions failed to address, while other people with a different genetic make-up or gut microbiome may suffer ill-health directly following this diet.

Discussing technological advancements and their potential impact on the health and wellbeing conversation, Brown backs the transformative potential of AI in personal health management, and predicts a future where AI coaches provide real-time health recommendations based on comprehensive data analysis. Brown also stresses the need for accurate, bioavailable supplements and criticises the current supplement market for its inconsistent health claims and poor product ingredients.

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The fitness industry loves to declare one method as "the best" way to achieve specific goals. Spend any time on social media, and you'll quickly encounter phrases like "this is the best way to lose fat" or "this is the only way to build muscle." For years, we've been told that it's nearly impossible to train for multiple fitness goals at once. The most common myth? "You can't build bigger muscles and train to run faster simultaneously." This kind of thinking forces people into a single choice - or worse, leads them to do nothing at all.

But the truth, like many things in life, isn't so black and white. Just ask renowned exercise physiologist Dr Alyssa Olenick, who isn’t your typical white-coated lab rat but a serious athletic performance powerhouse competing as both an ultra-marathon runner and an accomplished powerlifter.

In our Unfiltered conversation, Dr Olenick shatters these long-standing training myths with science-backed advice, showing you how to build muscle size, strength and power whilst also improving your cardiovascular health, function and performance at the same time. Whether you’re looking to get stronger, run or ride faster, or just improve your overall health and wellbeing, she has cracked the code to fast-track your results.

Dr Olenick also delves into the most important training protocols for women of all ages, including those navigating peri-menopause and post-menopause. She explains why weightlifting should feature in all women’s workout plans for the crucial role of strength and resistance training plays in maintaining lean muscle mass, managing weight, improving metabolic health, supporting bone density and more. Her advice isn’t just about working out and how to train smarter; it’s about building a sustainable, healthy lifestyle that empowers you at any stage of life - for the rest of your life.

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Childhood trauma can take a lifetime to overcome but understanding and accepting even just some small part of it can be converted into a superpower of drive and determination to never let a single second slip by without wringing every last drop of opportunity from it.

That’s the message Georgie Spurling, founder and CEO of wellness company ARVRA, wants to share.

Born with an extremely rare heart condition, Georgie spent the majority of her childhood in and out of hospital. At just four years old she was told by doctors that her heart would never recover and warned her off all the fun physical activities kids crave. She was even told she’d never be able to exercise, even once she was fully grown.

So Georgie was forced to sit on the sidelines, wrapped in cotton wool, watching her friends and family run, play and jump with the profound sense of longing and sadness that can only come when you’re the sole person excluded from something everyone else is enjoying.

But then came the point she refused to sit still any longer. As a tenacious teenager acutely aware of the myriad physical and mental health benefits she was missing out on – and desperate to break the cycle of depression and “very dark moments” she was stuck in – she decided to act.

Against the advice of her team of doctors and other medical specialists, Georgie took up dance and performance – on the one condition she regularly attended Kings College London to monitor the health of her heart.

Defying her doctors and disproving the medical advice given to patients like her at the time, Georgie’s heart became stronger.

Not satisfied with simply helping herself improve her mental health and physical fitness, she turned her laser-like focus towards how she could help others. Switching her love of the stage for a passion of understanding how the human body works, and the strong connection between the body and mind, she qualified as a personal trainer and prioritised working with people suffering from stress, trauma and chronic illnesses.

To expedite their progress she established a low-impact training techniques that clients loved, so she made her methods available to the masses, and ARVRA was born.

In our exclusive Unfiltered conversation, Georgie reveals how she overcame the odds to build a growing health and fitness business, and reveals the tactics and techniques she successfully deployed to come to terms with, accept, and then move on from her trauma.

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