Showing titles in Consumer Behaviour & Market Research
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Millennials with Kids
- Marketing to This Powerful and Surprisingly Different Generation of Parents
- Written by: Jeff Fromm, Marissa Vidler
- Narrated by: Sean Pratt, Marguerite Gavin
- Length: 5 hrs and 43 mins
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While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty.
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Millennials with Kids
- Marketing to This Powerful and Surprisingly Different Generation of Parents
- Narrated by: Sean Pratt, Marguerite Gavin
- Length: 5 hrs and 43 mins
- Release Date: 31-07-15
- Language: English
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Regular price: ₹703.00 or 1 Credit
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Happy Customers Everywhere
- How Your Business Can Profit from the Insights of Positive Psychology
- Written by: Bernd Schmitt
- Narrated by: Walter Dixon
- Length: 6 hrs and 40 mins
- Unabridged
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Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.
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Happy Customers Everywhere
- How Your Business Can Profit from the Insights of Positive Psychology
- Narrated by: Walter Dixon
- Length: 6 hrs and 40 mins
- Release Date: 01-05-12
- Language: English
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Regular price: ₹938.00 or 1 Credit
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The Agenda
- What Every Business Must Do to Dominate the Decade
- Written by: Michael Hammer
- Narrated by: Michael Hammer
- Length: 6 hrs and 2 mins
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Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult environment—companies like IBM, Duke Power, Progressive Insurance, and GE—succeed through superior operations. Their costs are lower and their quality higher than their competitors’; they get new products to market faster and they provide better customer service. How do they do it? Through near-fanatical attention to the basics of business, and by managing these basics in new and creative ways.
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The Agenda
- What Every Business Must Do to Dominate the Decade
- Narrated by: Michael Hammer
- Length: 6 hrs and 2 mins
- Release Date: 05-10-01
- Language: English
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Regular price: ₹751.00 or 1 Credit
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Amp Up Your Sales
- Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
- Written by: Andy Paul
- Narrated by: Grover Gardner
- Length: 6 hrs and 32 mins
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Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace - one in which meaningful product differentiation has all but disappeared - you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.
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Amp Up Your Sales
- Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
- Narrated by: Grover Gardner
- Length: 6 hrs and 32 mins
- Release Date: 17-12-14
- Language: English
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Regular price: ₹656.00 or 1 Credit
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What's the Future of Business
- Changing the Way Businesses Create Experiences
- Written by: Brian Solis
- Narrated by: Sean Pratt
- Length: 4 hrs and 7 mins
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Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.
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What's the Future of Business
- Changing the Way Businesses Create Experiences
- Narrated by: Sean Pratt
- Length: 4 hrs and 7 mins
- Release Date: 14-03-14
- Language: English
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Regular price: ₹586.00 or 1 Credit
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Free Innovation
- Written by: Eric von Hippel
- Narrated by: Tom Parks
- Length: 5 hrs and 24 mins
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In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.
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Free Innovation
- Narrated by: Tom Parks
- Length: 5 hrs and 24 mins
- Release Date: 18-11-16
- Language: English
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Regular price: ₹586.00 or 1 Credit
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It Takes a Tribe
- Building the Tough Mudder Movement
- Written by: Will Dean
- Narrated by: Eliot Hill
- Length: 7 hrs and 33 mins
- Unabridged
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Tough Mudder is not a race. It's a challenge. Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others - and with 20 obstacles, 40 tons of ice and 500,000 litres of grade-A mud set over 10 to 12 miles, you're going to need it. This revival of community is the key to the company's success. In It Takes a Tribe, founder Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe.
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It Takes a Tribe
- Building the Tough Mudder Movement
- Narrated by: Eliot Hill
- Length: 7 hrs and 33 mins
- Release Date: 12-09-17
- Language: English
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Regular price: ₹683.00 or 1 Credit
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Written by: Jim Stengel, Tom Post
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Unabridged
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Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Release Date: 05-09-17
- Language: English
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Regular price: ₹879.00 or 1 Credit
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X
- The Experience When Business Meets Design
- Written by: Brian Solis
- Narrated by: Steven Menasche
- Length: 6 hrs and 25 mins
- Unabridged
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Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.
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X
- The Experience When Business Meets Design
- Narrated by: Steven Menasche
- Length: 6 hrs and 25 mins
- Release Date: 11-05-17
- Language: English
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Regular price: ₹656.00 or 1 Credit
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Written by: Eddie Yoon
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Unabridged
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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Release Date: 05-05-17
- Language: English
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Regular price: ₹586.00 or 1 Credit
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- Written by: Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
- Narrated by: Tom Parks
- Length: 7 hrs and 43 mins
- Unabridged
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Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.
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Regular price: ₹844.00 or 1 Credit
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Real Time
- Preparing for the Age of the Never Satisfied Customer
- Written by: Regis McKenna
- Narrated by: uncredited
- Length: 3 hrs and 55 mins
- Unabridged
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Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.
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Real Time
- Preparing for the Age of the Never Satisfied Customer
- Narrated by: uncredited
- Length: 3 hrs and 55 mins
- Release Date: 16-12-99
- Language: English
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Regular price: ₹515.00 or 1 Credit
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Written by: Joseph Turow
- Narrated by: Rob Grgach
- Length: 7 hrs and 50 mins
- Unabridged
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By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Narrated by: Rob Grgach
- Length: 7 hrs and 50 mins
- Release Date: 17-01-17
- Language: English
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Regular price: ₹938.00 or 1 Credit
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Written by: Steve Stoute, Mim Eichler Rivas
- Narrated by: Kerry Washington
- Length: 11 hrs and 59 mins
- Unabridged
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The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Narrated by: Kerry Washington
- Length: 11 hrs and 59 mins
- Release Date: 03-04-14
- Language: English
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Regular price: ₹820.00 or 1 Credit
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Es muss ja nicht gleich Liebe sein
- Besser verkaufen mit Glaubwürdigkeit und Sympathie
- Written by: Gabriele Stöger, Hans Stöger
- Narrated by: Cathrin Bürger
- Length: 7 hrs and 8 mins
- Unabridged
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In sechs Stufen zu besseren Verkaufsergebnissen. Wer seinem Kunden wie einem Gegner begegnet, darf sich über seine Verkaufsergebnisse nicht wundern. Heuchler verkaufen schlechter. Gabriele Stöger und Hans Stöger zeigen in diesem Buch, dass es auch anders geht. Die Dienstleistung kann in vielen Bereichen optimiert und verbessert werden. Produkte und Dienstleistungen gut zu verkaufen, bedeutet nicht, mit Tricks zu arbeiten, sondern Service und Verkauf kundenfreundlicher zu gestalten. Mit positiver Einstellung und Sympathie werden nicht nur die Verkaufsergebnisse besser, auch die Kunden werden zufriedener.
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Es muss ja nicht gleich Liebe sein
- Besser verkaufen mit Glaubwürdigkeit und Sympathie
- Narrated by: Cathrin Bürger
- Length: 7 hrs and 8 mins
- Release Date: 01-07-19
- Language: german
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Regular price: ₹434.00 or 1 Credit
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Gute Verkäufer machen es sich leicht
- Besser verkaufen mit Menschenkenntnis
- Written by: Gabriele Stöger, Hans Stöger
- Narrated by: Sandra Yvonne Heinrichs
- Length: 4 hrs and 16 mins
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Ratschläge und Tipps zum Thema: Verkaufen leicht gemacht! Verkaufen ist hart, denn nicht jeder Kunde springt auf die Ratschläge und Tipps eines Verkäufers gleich gut an. Trotzdem fordern Unternehmen und Verkaufsleiter gleichermaßen immer und immer wieder, auch in schwierigen Zeiten die Verkaufszahlen zu steigern. Dieses Hörbuch beweist: Wer es sich leichter macht, ist ein guter Verkäufer. Weniger Fachkenntnis und Fleiß entscheiden über den Erfolg, sondern vor allem Menschenkenntnis.
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Gute Verkäufer machen es sich leicht
- Besser verkaufen mit Menschenkenntnis
- Narrated by: Sandra Yvonne Heinrichs
- Length: 4 hrs and 16 mins
- Release Date: 01-07-19
- Language: german
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Regular price: ₹334.00 or 1 Credit
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Hooked (German version)
- Wie Sie Produkte erschaffen, die süchtig machen
- Written by: Nir Eyal
- Narrated by: Peter Wolter
- Length: 5 hrs and 40 mins
- Unabridged
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Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps, Onlineshops oder ähnliche Internetprodukte innerhalb kürzester Zeit so erfolgreich werden, dass sie aus dem Alltag der meisten Menschen gar nicht mehr wegzudenken sind? Für jeden, der ein Produkt auf den Markt bringen möchte, das im Alltag nicht mehr wegzudenken ist - wie Essen, Fernsehen oder Zähneputzen - hat Nir Eyal diesen Ratgeber verfasst. Anschaulich erklärt er, worauf es bei der Produktentwicklung ankommt, ergänzt durch erläuternde Praxisbeispiele.
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Hooked (German version)
- Wie Sie Produkte erschaffen, die süchtig machen
- Narrated by: Peter Wolter
- Length: 5 hrs and 40 mins
- Release Date: 13-12-19
- Language: german
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Regular price: ₹501.00 or 1 Credit
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Il consumo critico
- Written by: Francesca Forno, Paolo Graziano
- Narrated by: Greta Bortolotti
- Length: 3 hrs and 28 mins
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Fair trade, eco villaggi, transition towns, banche del tempo, slow fashion: è il vocabolario del consumo critico, in cui contano non solo il prezzo e la qualità dei prodotti ma anche il comportamento dei produttori e la sostenibilità ambientale e sociale della filiera produttiva. Una rivoluzione degli stili di vita, che può trasformare i processi decisionali promuovendo la capacità di creare nuovi legami di solidarietà dentro e fuori il mondo del lavoro.
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Il consumo critico
- Narrated by: Greta Bortolotti
- Series: Farsi un'idea
- Length: 3 hrs and 28 mins
- Release Date: 15-10-19
- Language: italian
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Regular price: ₹190.00 or 1 Credit
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Unthinking
- The Surprising Forces Behind What We Buy
- Written by: Harry Beckwith
- Narrated by: L. J. Ganser
- Length: 6 hrs and 48 mins
- Unabridged
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To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
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Unthinking
- The Surprising Forces Behind What We Buy
- Narrated by: L. J. Ganser
- Length: 6 hrs and 48 mins
- Release Date: 26-01-11
- Language: English
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Regular price: ₹500.00 or 1 Credit
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In Cheap We Trust
- The Story of a Misunderstood American Virtue
- Written by: Lauren Weber
- Narrated by: Marguerite Gavin
- Length: 9 hrs and 5 mins
- Unabridged
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Cheap. It's a dirty word laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid winters and rarely using his car's turn signals - to keep them from burning out. But as an adult, she found herself walking 30 blocks to save $2 on subway fare. In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.
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In Cheap We Trust
- The Story of a Misunderstood American Virtue
- Narrated by: Marguerite Gavin
- Length: 9 hrs and 5 mins
- Release Date: 11-02-10
- Language: English
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Regular price: ₹867.00 or 1 Credit
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