Showing results by author "Mim Eichler Rivas" in All Categories

For all who dare to go off the beaten track, this is the inspirational, power-packed playbook for transforming your life and your world - from a young, Black social entrepreneur whose dorm-room tech start-up has helped millions pay for college and access unprecedented opportunity.

On a winter’s day, Chris Gardner set off with his nine-year-old granddaughter Brooke to find the harmonica of her dreams. The search sends them North “beyond the wall” into a foreboding Chicago neighborhood and, soon, on a harrowing adventure that will change both of their lives - and ours.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".