Showing titles in Consumer Behaviour & Market Research
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All You Can Pay
- How Companies Use Our Data to Empty Our Wallets
- Written by: Anna Bernasek, D. T. Mongan
- Narrated by: Tavia Gilbert
- Length: 7 hrs and 54 mins
- Unabridged
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While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms it is one of the most valuable assets on the planet.
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All You Can Pay
- How Companies Use Our Data to Empty Our Wallets
- Narrated by: Tavia Gilbert
- Length: 7 hrs and 54 mins
- Release Date: 18-05-15
- Language: English
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Regular price: ₹703.00 or 1 Credit
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Written by: Craig Wilson
- Narrated by: Kyle Tait
- Length: 5 hrs and 43 mins
- Unabridged
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The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Narrated by: Kyle Tait
- Length: 5 hrs and 43 mins
- Release Date: 14-05-19
- Language: English
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Regular price: ₹586.00 or 1 Credit
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Written by: Brian Solis
- Narrated by: Sean Pratt, Brian Solis
- Length: 11 hrs and 8 mins
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It’s a new era of business and consumerism - and you play a role in defining it.
Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Narrated by: Sean Pratt, Brian Solis
- Length: 11 hrs and 8 mins
- Release Date: 01-03-12
- Language: English
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Regular price: ₹938.00 or 1 Credit
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Treasure Hunt
- Inside the Mind of the New Consumer
- Written by: Michael J. Silverstein
- Narrated by: John H. Mayer
- Length: 9 hrs and 19 mins
- Unabridged
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Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts, it's the one closest to her parking spot.
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Treasure Hunt
- Inside the Mind of the New Consumer
- Narrated by: John H. Mayer
- Length: 9 hrs and 19 mins
- Release Date: 03-05-06
- Language: English
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Regular price: ₹754.00 or 1 Credit
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- Written by: Andrea Olson
- Narrated by: Rachel Perry
- Length: 4 hrs and 53 mins
- Unabridged
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Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- Narrated by: Rachel Perry
- Length: 4 hrs and 53 mins
- Release Date: 14-06-22
- Language: English
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Regular price: ₹586.00 or 1 Credit
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- Written by: Matt Britton
- Narrated by: Joe Knezevich
- Length: 5 hrs and 30 mins
- Unabridged
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YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- Narrated by: Joe Knezevich
- Length: 5 hrs and 30 mins
- Release Date: 27-07-20
- Language: English
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Regular price: ₹668.00 or 1 Credit
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The Wallet Allocation Rule
- Winning the Battle for Share
- Written by: Timothy Keiningham, Lerzan Aksoy, Luke Williams,
- Narrated by: Christopher Kipiniak
- Length: 5 hrs and 48 mins
- Unabridged
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The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.
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The Wallet Allocation Rule
- Winning the Battle for Share
- Narrated by: Christopher Kipiniak
- Length: 5 hrs and 48 mins
- Release Date: 27-07-20
- Language: English
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Regular price: ₹668.00 or 1 Credit
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A vida secreta dos clientes [The Secret Life of Customers]
- Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta [A Detective Story About Solving the Mystery of Customer Behavior]
- Written by: David S. Duncan
- Narrated by: Roberto Rocha
- Length: 5 hrs and 44 mins
- Unabridged
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Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta. Uma nova abordagem para compreender o que o cliente realmente quer, hoje e no futuro. Os clientes podem ser um verdadeiro mistério–e para desvendar seu comportamento é preciso pensar como um detetive. Neste audiolivro, David S. Duncan conta a história da rede fictícia de cafés Tazza, que está perdendo sua clientela mais fiel às vésperas de abrir o capital na bolsa.
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A vida secreta dos clientes [The Secret Life of Customers]
- Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta [A Detective Story About Solving the Mystery of Customer Behavior]
- Narrated by: Roberto Rocha
- Length: 5 hrs and 44 mins
- Release Date: 30-04-24
- Language: portuguese
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Regular price: ₹553.00 or 1 Credit
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Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- Written by: Joseph A. Michelli
- Narrated by: Joseph A. Michelli
- Length: 4 hrs and 24 mins
- Unabridged
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It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli—the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz, and Starbucks—was so impressed by Macquarie’s ability to deliver transformative customer experiences that he felt compelled to share this book.
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Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- Narrated by: Joseph A. Michelli
- Length: 4 hrs and 24 mins
- Release Date: 26-03-24
- Language: English
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Regular price: ₹749.00 or 1 Credit
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Big Data
- Los Datos Como Generadores de Valor
- Written by: Edison Medina La Plata
- Narrated by: Héctor Bonilla
- Length: 2 hrs and 52 mins
- Unabridged
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¿Estás utilizando inteligentemente toda la data recopilada y almacenada? En un escenario de feroces transformaciones digitales, debemos ser capaces de ayudar a nuestras organizaciones a salir airosas de estos cambios y ser competentes al desarrollar empresas basadas en datos (data driven). No se trata de trabajar con hojas de cálculo u otros mecanismos tradicionales, sino de emplear una gestión eficaz de los datos que genere enormes beneficios para las instituciones y para todo aquel que emprenda en el mundo de hoy.
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Big Data
- Los Datos Como Generadores de Valor
- Narrated by: Héctor Bonilla
- Length: 2 hrs and 52 mins
- Release Date: 19-01-24
- Language: spanish
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Regular price: ₹434.00 or 1 Credit
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Regular price: ₹837.00 or 1 Credit
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Shop Social
- Written by: Dana Roefer
- Narrated by: Dana Roefer
- Length: 2 hrs and 48 mins
- Unabridged
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In today’s world, a woman can be overwhelmed by the expectations put upon her—people who don’t know her, what she wants, or who she wants to be. Where do you turn when you know you want more, but your “more” doesn’t look like everyone else’s? Shop Social goes beyond the traditional understanding of buying from friends and shows how building a microcommunity of people who know you and who are personally invested in your well-being can be a life-changing experience that saves time and money, while putting you in control of your own health, happiness, and fulfillment.
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Shop Social
- Narrated by: Dana Roefer
- Length: 2 hrs and 48 mins
- Release Date: 08-09-22
- Language: English
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Regular price: ₹469.00 or 1 Credit
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Vendez tout ce que vous voulez à qui vous voulez
- How To Sell Anything To Anybody
- Written by: Joe Girard, Stanley H. Brown
- Narrated by: Coralie Lesage
- Length: 7 hrs and 10 mins
- Unabridged
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Joe Girard, "le plus grand vendeur du monde", partage le système de vente qui a fait de lui un succès reconnu dans son domaine. "On ne naît pas vendeur, on le devient. Si je l'ai fait, vous pouvez le faire." Joe Girard.
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Vendez tout ce que vous voulez à qui vous voulez
- How To Sell Anything To Anybody
- Narrated by: Coralie Lesage
- Length: 7 hrs and 10 mins
- Release Date: 07-09-22
- Language: French
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Regular price: ₹868.00 or 1 Credit
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Get in the Game
- How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
- Written by: Jonathan Stringfield
- Narrated by: Brian P. Craig
- Length: 7 hrs and 3 mins
- Unabridged
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Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
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Get in the Game
- How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
- Narrated by: Brian P. Craig
- Length: 7 hrs and 3 mins
- Release Date: 23-08-22
- Language: English
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Regular price: ₹586.00 or 1 Credit
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Das Bio-Pizza Dilemma
- Der überraschende Wegweiser zu mehr Nachhaltigkeit
- Written by: Thekla Wilkening, Robin Haring
- Narrated by: Peter Wolker
- Length: 6 hrs and 43 mins
- Unabridged
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Allzu oft scheint es so, dass alles, was der einzelne Mensch tun kann, um die Welt, Eisbären, Wale und den Regenwald zu retten, der Kauf von nachhaltigen und fairen Produkten ist. Aber reicht es wirklich, wenn die Pizza Bio ist? Ganz gleich, wie viel grünes Wachstum, grüne Technologie oder Mobilität wir entwickeln – ein "weiter so" wird es nicht geben können. Bleibt die Frage: Wie geht’s weiter?
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Das Bio-Pizza Dilemma
- Der überraschende Wegweiser zu mehr Nachhaltigkeit
- Narrated by: Peter Wolker
- Length: 6 hrs and 43 mins
- Release Date: 25-08-22
- Language: german
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Regular price: ₹535.00 or 1 Credit
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- Written by: Marta L. Tellado
- Narrated by: Molly Parker Myers
- Length: 9 hrs and 13 mins
- Unabridged
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You've been getting ripped off. The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once trusted are dangerous and failing at alarming rates. Whether we are buying a crib, a small appliance, an iPhone app, or shopping for car insurance, it's become harder than ever to know whether the choices we make in the marketplace are putting us at risk—either from physical harm or the abuse of our personal data by hackers or corporations. This is intolerable. It's wrong. And we don't have to put up with it anymore.
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- Narrated by: Molly Parker Myers
- Length: 9 hrs and 13 mins
- Release Date: 20-09-22
- Language: English
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Regular price: ₹500.00 or 1 Credit
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Written by: Aaron Ahuvia PhD
- Narrated by: Steven Jay Cohen
- Length: 8 hrs and 26 mins
- Unabridged
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Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Narrated by: Steven Jay Cohen
- Length: 8 hrs and 26 mins
- Release Date: 19-07-22
- Language: English
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Regular price: ₹500.00 or 1 Credit
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Beyond Piggly Wiggly
- Inventing the American Self-Service Store
- Written by: Lisa C. Tolbert
- Narrated by: Laural Merlington
- Length: 11 hrs and 8 mins
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Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process.
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Beyond Piggly Wiggly
- Inventing the American Self-Service Store
- Narrated by: Laural Merlington
- Length: 11 hrs and 8 mins
- Release Date: 21-11-23
- Language: English
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Nudge. Aktualisierte Ausgabe
- Wie man kluge Entscheidungen anstößt
- Written by: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Peter Wolter
- Length: 13 hrs and 23 mins
- Unabridged
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Der Klassiker der Verhaltensökonomie vollständig aktualisiert. Seit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Hörbuch zu einem Klassiker geworden. Regierungen auf der ganzen Welt, Geschäftsleute, politische Entscheidungsträger, Wissenschaftler, engagierte Bürger, Verbraucher und Verhaltensökonomen haben sich davon inspirieren lassen. Dieses Hörbuch zeigt, wie wir eine durchdachte Entscheidungsarchitektur nutzen können, um bessere Entscheidungen für uns selbst, unsere Familien und unsere Gesellschaft zu treffen.
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Nudge. Aktualisierte Ausgabe
- Wie man kluge Entscheidungen anstößt
- Narrated by: Peter Wolter
- Length: 13 hrs and 23 mins
- Release Date: 22-02-23
- Language: german
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Relevanz
- Was, warum, wann, für wen wichtig wird
- Written by: René Borbonus
- Narrated by: Oliver Kube
- Length: 6 hrs and 26 mins
- Unabridged
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Der Longseller zum Thema Relevanz – von einem der bekanntesten Kommunikationstrainer Deutschlands. Was ist Relevanz? Wie wird Relevanz gesellschaftlich konstruiert? Wie extrahiere ich, was für mich persönlich relevant ist? Wie finde ich meine eigene Relevanz? Und vor allem: Wie formuliere ich meine eigenen Botschaften so, dass sie für andere relevant werden? Das sind die zentralen Fragen, denen sich René Borbonus in diesem Buch widmet. Relevanz ist eine Grundvoraussetzung für Aufmerksamkeit.
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Relevanz
- Was, warum, wann, für wen wichtig wird
- Narrated by: Oliver Kube
- Length: 6 hrs and 26 mins
- Release Date: 20-10-23
- Language: german
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Regular price: ₹602.00 or 1 Credit
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