Showing results by author "Leonard Moore" in All Categories

Science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time. If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you. In this guide you won’t find magic wands. Instead, you’ll discover the principles of persuasion and consumer psychology, you’ll learn working selling strategies and negotiating techniques designed to help you sell more and delight your customers after the sale.

Leonard Moore has been teaching Black history for 25 years, mostly to White people. Drawing on decades of experience in the classroom and on college campuses throughout the South, as well as on his own personal history, Moore illustrates how an understanding of Black history is necessary for everyone. With Teaching Black History to White People, which is “part memoir, part Black history, part pedagogy, and part how-to guide”, Moore delivers an accessible and engaging primer on the Black experience in America.