Showing results by narrator "Graham Mack" in All Categories

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

There are approximately 25,000 "city killer" asteroids in near-Earth orbit—and most are yet to be found. Small enough to evade detection, they are capable of large-scale destruction, and represent our greatest cosmic threat. But in September 2022, against all odds, NASA's Double Asteroid Redirection Test (DART) mission deliberately crashed a spacecraft into a carefully selected city killer, altering the asteroid's orbit. In How to Kill an Asteroid, award-winning science journalist Robin George Andrews reveals the development of the technology that made it possible

Ancient Romans liked money. But how did they make a living and sometimes even become rich? The Roman economy was dominated by agriculture, but it was surprisingly modern in many ways: the Romans had companies with CEOs, shareholders, and detailed contracts regulated by meticulous laws; systems of banking and taxation; and a wide range of occupations, from merchant and doctor to architect and teacher. How to Make Money gathers a wide variety of ancient writings that show how Romans thought about, made, invested, spent, lost, and gave away money.

Nobody chooses to be bald. Nobody wants to look into the mirror and be confronted with an absence. Nobody gains any comfort from having a slightly better idea of what their skull looks like. Stuart Heritage has been bald for two years. But before he accepted the inevitable, he spent a number of years ineptly trying to conceal this fact with an array of expensive treatments and terrible haircuts. Can a man go bald with dignity? Maybe. But can a man go bald with more dignity than Stuart Heritage? Oh good god yes, and this book is his attempt to make that happen for you.

Can octopuses feel pain and pleasure? What about crabs, shrimps, insects, or spiders? How do we tell whether a person unresponsive after severe brain injury might be suffering? When does a fetus in the womb start to have conscious experiences? Could there even be rudimentary feelings in miniature models of the human brain, grown from human stem cells? And what about AI? These are questions about the edge of sentience, and they are subject to enormous, disorienting uncertainty. We desperately want certainty, but it is out of reach.

In a world reeling from an unusual plague, monsters lurk in the streets while terrified survivors arm themselves and roam the countryside in packs. Or perhaps something very different is happening. When a disease affects how reality is perceived, it's hard to be certain of anything . . . Spence is one of the "cured" living at the Ironside rehabilitation facility. Haunted by guilt, he refuses to face the changed world until a new inmate challenges him to help her find her old crew. But if he can't tell the truth from the lies, how will he know if he has earned the redemption he dreams of?

Since he was a child in the 1950s watching Vampires and Meteors operating from RAF Turnhouse, Jim Walls wanted to fly aircraft; he just never envisaged that his flying career would be spent in the back seat as opposed to the front. This fascinating book showcases the vital role that air electronics operators held and the importance of radar and electronic warfare in the fight against enemy forces. It is also a tribute to the much-loved Cold War icons, the Nimrod and the Vulcan. This book will appeal to Cold War enthusiasts and fans of the iconic jets of that era.

What does it mean to be cosmopolitan? Typically, cosmopolitanism is understood as a broad moral orientation, involving some kind of commitment to global moral equality. On this understanding, to be cosmopolitan is simply to evidence that moral orientation oneself. By contrast, Being Cosmopolitan takes up a thoroughly political approach. The focus is on what it might mean, and what it is like, to be political in a distinctly cosmopolitan form.

In the 1880s, control over northeastern Africa was a political minefield into which Prime Minister Gladstone did not want to step—until his emissary Charles Gordon was besieged in Khartoum, and the city became the focal point for war. It was the height of European colonialism. Injustices were administered, bloody battles fought, and civilians caught in the crossfire. Among the British officers were figures who would later adopt starring roles in the First World War, such as Egyptian Army sapper Captain Herbert Kitchener.

No country in history has been more deeply penetrated by spies than divided Germany after the Second World War. Fighting for the eastern corner were the 'first class comrades' of the Stasi—the East German Ministry for State Security. Rising from the ruins of a defeated country, and guided by its KGB masters, the early Cold War saw the Stasi establish itself as one of the world's most notorious spy and secret police agencies.

Are you winning the game of business? Has your business plateaued, or are you feeling stuck? Play the Game outlines 18 strategies from game-changing leaders and disruptors on how to break the cycle that stunts your business growth.

More decks, more cards, more goblins! Reborn into a world of magic, Gareth saved his adopted home from the ravages of their ancient enemy. Not that anyone noticed. Whilst the city rebuilds, Gareth turns his attention towards a new goal, the upcoming grand tournament! If he’s going to compete Gareth will need to get stronger. That means taking on more quests, earning more levels, and discovering powerful new cards for his deck. Along with his friends, a former goddess, a deposed demon lord and their constantly annoyed watcher, he sets off on what sounds like an easy job.

When an accident claims his life, Gareth finds himself reborn on Acamida. Dropped into a world where sorcerers draw magical power from a deck of cards, summoning monsters and flinging spells, Gareth must adapt to having arcane power at his fingertips. It’s just a shame he’s found himself with the weakest cards around - goblins!

The Wars of the Roses were a tumultuous period in English history, with family fighting family over the greatest prize in the kingdom—the throne of England. But what gave the eventual victor of these brutal and complex wars, Henry Tudor, the right to claim the crown? What made his Beaufort mother the great heiress of medieval England, and how exactly did an illegitimate line come to challenge the English monarchy? This book uncovers the rise of the Beauforts and tracks their fall during the 1460s and 1470s.

The Uninvited examines the reaction of governments and of the scientific community to claims from the public that they have been involved with alien interaction, looking at the world's most famous alien contact cases and highlighting the common threads that bind them together.

In Digitally Curious, futurist, speaker, and technology trends expert Andrew Grill delivers an easy-to-follow and incisive discussion of current and future technologies, as well as how leading companies are deploying them. The author examines critical business concepts, like the future of work, from a technical and human-centric point of view and how Artificial Intelligence will impact us at work and in society. He includes a broad range of relevant technologies and platforms, offering examples that will be immediately relevant to any industry and business.

Written by one of the world's leading dinosaur experts, Uncovering Dinosaur Behavior is a foundational work on the subject and an invaluable reference for anyone interested in these amazing creatures.

Surveillance permeates every aspect of our lives today. Every click on the keyboard, every call, text or email, every purchase, every contact with a doctor or the police or a government department, each time you walk under a video camera or pass through a security check, and in many other ways, you are recorded, identified, traced, and tracked. This Very Short Introduction investigates how surveillance makes people visible, how it grew to its present size and prevalence, how it came to rely on technologies of data-handling, and how it developed its own cultural features.

Gestapo Hunter explores the charmed life and exceptional career of Ted Sismore, widely considered one of the RAF's very best wartime navigators and leaders. A quiet, unassuming man who was nicknamed "Daisy" on account of his youthful complexion, Ted was one of only a handful of aircrew to complete a tour of operations in Blenheims in the summer of 1941.

As the years start running out, you often find that life has left you completely alone. This is what has happened to one military veteran who’s lived through many of history’s “flash points”. In order to inject some color into his final days, the former soldier signs a contract with a company that has developed a fully immersive virtual world. Project Alpha Rome is a multi-level city plagued by endless wars between humans and mutants. You can play as either species. The best argument in favor of living here is the firepower and the reflexes of your weapons.