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From renowned strategist, author, and speaker Tamsen Webster comes this compact and actionable guide that will get you thinking differently about where change comes from and how to initiate it. By introducing and exploring nine “persuasion proverbs,” Webster highlights the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion.

It's raining blood on the village of Happenstance. As the end of summer beckons, the local folk are planning the festival of Tatty Bogle. Hideous scarecrows are appearing all over the place, and almost everyone is behaving as if they're fudgeknocking bananas. Retired TV star Tom Baker is in the garden making friends with cabbages (especially Eric), and Mrs Frimbly is up to curious, malinky deeds of her own.