Business Development Marketing
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- Written by: Tom McMakin, Doug Fletcher
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Unabridged
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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.
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Most important topic for the service providers and professionals
- By sathya kranth on 10-06-24
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Release Date: 28-05-19
- Language: English
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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it....
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Regular price: ₹586.00 or 1 Credit
Sale price: ₹586.00 or 1 Credit
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Professional Services Marketing
- How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
- Written by: Mike Schultz, John Doerr
- Narrated by: Joe Barrett
- Length: 9 hrs and 5 mins
- Unabridged
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As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.
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Professional Services Marketing
- How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
- Narrated by: Joe Barrett
- Length: 9 hrs and 5 mins
- Release Date: 09-07-20
- Language: English
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As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment....
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Regular price: ₹836.00 or 1 Credit
Sale price: ₹836.00 or 1 Credit
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- Written by: Ashvin Vaidyanathan, Ruben Rabago
- Narrated by: Daniel Henning
- Length: 7 hrs and 22 mins
- Unabridged
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- Narrated by: Daniel Henning
- Length: 7 hrs and 22 mins
- Release Date: 24-03-20
- Language: English
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance....
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Regular price: ₹586.00 or 1 Credit
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Prospect the Sandler Way
- A 30-Day Program for Mastering Stress-Free Lead Development
- Written by: John Rosso, David Mattson
- Narrated by: Sean Pratt
- Length: 3 hrs and 13 mins
- Unabridged
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Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler. Includes updated strategies on 21st-century topics like conducting effective online pre-call research, and using LinkedIn to generate referrals.
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Amazing Inputs from Yet Another Sandler Sales!
- By SNEHAL ARVIND SHELKE on 03-11-22
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Prospect the Sandler Way
- A 30-Day Program for Mastering Stress-Free Lead Development
- Narrated by: Sean Pratt
- Length: 3 hrs and 13 mins
- Release Date: 01-06-18
- Language: English
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Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler....
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- Written by: Jeff Gothelf, Josh Seiden
- Narrated by: Graham Rowat
- Length: 6 hrs and 19 mins
- Unabridged
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- Narrated by: Graham Rowat
- Length: 6 hrs and 19 mins
- Release Date: 10-12-19
- Language: English
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously....
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Making It in the Art World
- New Approaches to Galleries, Shows, and Raising Money
- Written by: Brainard Carey
- Narrated by: Peter Drew
- Length: 5 hrs and 35 mins
- Unabridged
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Learn how today’s artists survive, exhibit, and earn money, without selling out! This book explains how to be a professional artist and new methods to define and realize what success means. Whether you’re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Making It in the Art World is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career.
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Not what I expected.
- By Parameshvyas L. on 05-12-21
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Making It in the Art World
- New Approaches to Galleries, Shows, and Raising Money
- Narrated by: Peter Drew
- Length: 5 hrs and 35 mins
- Release Date: 23-02-13
- Language: English
- Learn how today’s artists survive, exhibit, and earn money, without selling out! This book explains how to be a professional artist and new methods to define and realize what success means.,,,
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Branding for Dummies, 2nd Edition
- Written by: Bill Chiaravalle, Barbara Findlay Schenck
- Narrated by: James Fouhey
- Length: 14 hrs and 38 mins
- Unabridged
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Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.
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Branding for Dummies, 2nd Edition
- Narrated by: James Fouhey
- Length: 14 hrs and 38 mins
- Release Date: 10-09-19
- Language: English
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Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission....
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Regular price: ₹703.00 or 1 Credit
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Never Say Sell
- How the World's Best Consulting and Professional Services Firms Expand Client Relationships
- Written by: Tom McMakin, Jacob Parks
- Narrated by: Steve Menasche
- Length: 10 hrs and 14 mins
- Unabridged
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Never Say Sell explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights into how key rainmakers at firms like Accenture and IBM drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.
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Never Say Sell
- How the World's Best Consulting and Professional Services Firms Expand Client Relationships
- Narrated by: Steve Menasche
- Length: 10 hrs and 14 mins
- Release Date: 17-11-20
- Language: English
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Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts....
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The Experience
- The 5 Principles of Disney Service and Relationship Excellence
- Written by: Bruce Loeffler, Brian Church
- Narrated by: Kevin Young
- Length: 8 hrs and 47 mins
- Unabridged
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The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience - the Walt Disney Company. Co-author Bruce Loeffler spent 10 years at Disney World overseeing service excellence. He has partnered with Brian T. Church to show you how to bring that same level of care and value to your own organization.
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The Experience
- The 5 Principles of Disney Service and Relationship Excellence
- Narrated by: Kevin Young
- Length: 8 hrs and 47 mins
- Release Date: 27-07-20
- Language: English
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Bring Disney-level customer experience to your organization with insider guidance....
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Regular price: ₹668.00 or 1 Credit
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Selling Professional Services the Sandler Way
- Or, Nobody Ever Told Me I’d Have to Sell!
- Written by: Chuck Polin, Evan Polin, David Mattson - foreword
- Narrated by: Tom Parks
- Length: 5 hrs and 39 mins
- Unabridged
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Years ago, developing and sustaining a book of business was not as big a problem for accountants, attorneys, financial planners, and other professionals as it is today. Clients were more loyal to the firms they worked with, and unlikely to shop your services, compare rates, or jump ship. Times have changed! And if you don't change along with them...well, you're not going to enjoy yourself or have as much control over your career as you deserve. Believe it or not, you can enjoy the process of expanding your client base.
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Selling Professional Services the Sandler Way
- Or, Nobody Ever Told Me I’d Have to Sell!
- Narrated by: Tom Parks
- Length: 5 hrs and 39 mins
- Release Date: 08-12-20
- Language: English
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Years ago, developing and sustaining a book of business was not as big a problem for accountants, attorneys, financial planners, and other professionals as it is today. Clients were more loyal to the firms they worked with, and unlikely to shop your services, compare rates, or jump ship....
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Regular price: ₹586.00 or 1 Credit
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It Starts with Clients
- Your 100-Day Plan to Build Lifelong Relationships and Revenue
- Written by: Andrew Sobel
- Narrated by: Steve Menasche
- Length: 7 hrs and 39 mins
- Unabridged
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Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research, including personal interviews with over 3,000 top executives, into a practical road map for winning more new clients and growing your existing relationships. You'll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business.
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It Starts with Clients
- Your 100-Day Plan to Build Lifelong Relationships and Revenue
- Narrated by: Steve Menasche
- Length: 7 hrs and 39 mins
- Release Date: 12-05-20
- Language: English
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Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research into a practical road map for winning more new clients and growing your existing relationships....
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Asking Questions the Sandler Way
- Or: Good Question - Why Do You Ask?
- Written by: Antonio Garrido, David Mattson - foreword
- Narrated by: Bruce Mann
- Length: 7 hrs and 13 mins
- Unabridged
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When does the sales process really begin? Some say that sales starts at the very first "hello". Everything before that first critical opening word, these people say, is marketing; everything after that is sales. Others say that the real work of sales doesn't begin till the prospect first says, "No". "Otherwise", they insist, "it's just order-taking". Antonio Garrido's Asking Questions the Sandler Way rejects both of those answers. It holds that selling begins when you start asking good questions.
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Asking Questions the Sandler Way
- Or: Good Question - Why Do You Ask?
- Narrated by: Bruce Mann
- Length: 7 hrs and 13 mins
- Release Date: 29-12-20
- Language: English
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Antonio Garrido's Asking Questions the Sandler Way holds that selling begins when you start asking good questions. This book is about asking the right questions, so that both the seller and the buyer discover the right solution....
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What's Wrong with China
- Written by: Paul Midler
- Narrated by: George Spelvin
- Length: 8 hrs and 29 mins
- Unabridged
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What's Wrong with China is the widely anticipated follow-up to Paul Midler's Poorly Made in China, an expose of China manufacturing practices. Applying a wider lens in this account, he reveals many of the deep problems affecting Chinese society as a whole. Once again, Midler delivers the goods by rejecting commonly held notions, breaking down old myths, and providing fresh explanations of lesser-understood cultural phenomena.
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What's Wrong with China
- Narrated by: George Spelvin
- Length: 8 hrs and 29 mins
- Release Date: 17-04-18
- Language: English
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What's Wrong with China is the follow-up to Midler's Poorly Made in China, an expose of China manufacturing practices. Applying a wider lens in this account, he reveals many of the deep problems affecting Chinese society as a whole....
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Sell Local, Think Global
- 50 Innovative Ways to Make a Chunk of Change and Grow Your Business
- Written by: Olga Mizrahi
- Narrated by: Lyndsay Vitale
- Length: 8 hrs and 12 mins
- Unabridged
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After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and her column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to state your difference clearly to the world--and your neighborhood--while confidently selling yourself and your business.
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Sell Local, Think Global
- 50 Innovative Ways to Make a Chunk of Change and Grow Your Business
- Narrated by: Lyndsay Vitale
- Length: 8 hrs and 12 mins
- Release Date: 02-02-15
- Language: English
- You'll be excited and motivated to state your difference clearly to the world--and your neighborhood--while confidently selling yourself and your business....
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Written by: Dan Olsen
- Narrated by: Dan Olsen
- Length: 10 hrs and 9 mins
- Unabridged
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Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Narrated by: Dan Olsen
- Length: 10 hrs and 9 mins
- Release Date: 23-07-24
- Language: English
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The missing manual on how to apply Lean Startup to build products that customers love.
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Marketing Above the Noise
- Achieve Strategic Advantage with Marketing That Matters
- Written by: Linda J. Popky
- Narrated by: Karen Saltus
- Length: 5 hrs and 43 mins
- Unabridged
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Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business. What's needed is a timeless framework - a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement.
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Marketing Above the Noise
- Achieve Strategic Advantage with Marketing That Matters
- Narrated by: Karen Saltus
- Length: 5 hrs and 43 mins
- Release Date: 01-06-15
- Language: English
- Linda Popky has developed Dynamic Market Leverage, an approach to help cut through the clutter, stand out, and effectively build business....
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Always On
- Digital Brand Strategy in a Big Data World
- Written by: Arve Peder Overland
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 8 mins
- Unabridged
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Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process; it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision-making, digital strategy and governance have taken on increased importance.
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Always On
- Digital Brand Strategy in a Big Data World
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 8 mins
- Release Date: 14-08-18
- Language: English
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Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process; it must find a process and methodology that works best for it....
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Lean Customer Development
- Building Products Your Customers Will Buy
- Written by: Cindy Alvarez
- Narrated by: Chelsea Kwoka
- Length: 7 hrs and 23 mins
- Unabridged
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them
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Lean Customer Development
- Building Products Your Customers Will Buy
- Narrated by: Chelsea Kwoka
- Length: 7 hrs and 23 mins
- Release Date: 05-02-21
- Language: English
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants....
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New Markets for Artists
- How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More
- Written by: Brainard Carey
- Narrated by: Richard Allen
- Length: 6 hrs and 47 mins
- Unabridged
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This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools.
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New Markets for Artists
- How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More
- Narrated by: Richard Allen
- Length: 6 hrs and 47 mins
- Release Date: 29-03-13
- Language: English
- This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium....
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Fanatical Military Recruiting
- The Ultimate Guide to Leveraging High-Impact Prospecting to Engage Qualified Applicants, Win the War for Talent, and Make Mission Fast
- Written by: Jeb Blount
- Narrated by: Jeb Blount, Jacob Harden
- Length: 7 hrs and 54 mins
- Unabridged
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Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.
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Fanatical Military Recruiting
- The Ultimate Guide to Leveraging High-Impact Prospecting to Engage Qualified Applicants, Win the War for Talent, and Make Mission Fast
- Narrated by: Jeb Blount, Jacob Harden
- Length: 7 hrs and 54 mins
- Release Date: 02-07-19
- Language: English
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Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people.
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