Marketing Innovation
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Written by: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Unabridged
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Release Date: 26-02-19
- Language: English
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell....
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Regular price: ₹586.00 or 1 Credit
Sale price: ₹586.00 or 1 Credit
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Written by: Nicolaj Siggelkow, Christian Terwiesch
- Narrated by: David Marantz
- Length: 6 hrs and 58 mins
- Unabridged
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Narrated by: David Marantz
- Length: 6 hrs and 58 mins
- Release Date: 20-10-20
- Language: English
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage....
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Regular price: ₹351.00 or 1 Credit
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Linchpin
- Are You Indispensable?
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 8 hrs and 19 mins
- Unabridged
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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Perfect read for everyone
- By Vijay Kumar on 07-11-22
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Linchpin
- Are You Indispensable?
- Narrated by: Seth Godin
- Length: 8 hrs and 19 mins
- Release Date: 26-01-10
- Language: English
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The best-selling author of Tribes and The Dip returns with his most powerful book yet....
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Regular price: ₹879.00 or 1 Credit
Sale price: ₹879.00 or 1 Credit
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Find Your Red Thread
- Make Your Big Ideas Irresistible
- Written by: Tamsen Webster
- Narrated by: Tamsen Webster
- Length: 4 hrs and 5 mins
- Unabridged
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You have a terrific idea. It's so powerful that it could change a life, a market, or even the world. There's just one problem: others don't see its power—yet. If you truly value the possibility of your idea, then you're ready to find your Red Thread—the through line that connects your idea to your audience's hearts and minds. Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more.
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Find Your Red Thread
- Make Your Big Ideas Irresistible
- Narrated by: Tamsen Webster
- Length: 4 hrs and 5 mins
- Release Date: 31-05-22
- Language: English
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Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more.
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Regular price: ₹586.00 or 1 Credit
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Digital Marketing 2020 + Passive Income in the Innovation Era
- Learn about Online Marketing + Personal Branding and Social Media Marketing. Human Resources Management and Instagram Marketing
- Written by: International Management School
- Narrated by: Adam Walker, Leonard Grey, Keith Hughes
- Length: 11 hrs and 41 mins
- Unabridged
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Globalization is making our system changing so fast and, if you want to survive, you have to keep innovating, you have to keep running! And who wins the marathon in the end? The business with the best players. The most motivated, the most skill-matched team. There is no enterprise without people. And there is no successful product without loyal customers.The success of your startup is limited by the number of potential customers who know about it.
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Digital Marketing 2020 + Passive Income in the Innovation Era
- Learn about Online Marketing + Personal Branding and Social Media Marketing. Human Resources Management and Instagram Marketing
- Narrated by: Adam Walker, Leonard Grey, Keith Hughes
- Length: 11 hrs and 41 mins
- Release Date: 10-06-20
- Language: English
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Globalization is making our system changing so fast and, if you want to survive, you have to keep innovating, you have to keep running...
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Regular price: ₹958.00 or 1 Credit
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The Fifth Discipline
- The Art and Practice of the Learning Organization
- Written by: Peter M. Senge
- Narrated by: Peter M. Senge
- Length: 4 hrs and 18 mins
- Abridged
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Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers. His theories help businesses to clarify their goals, to defy the odds, to more clearly understand threats, and to recognize new opportunities. He introduces managers to a new source of competitive advantage, and offers a marvelously empowering approach to work.
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Not and exact reproduction of the book
- By Dilraj on 19-01-24
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The Fifth Discipline
- The Art and Practice of the Learning Organization
- Narrated by: Peter M. Senge
- Length: 4 hrs and 18 mins
- Release Date: 08-03-02
- Language: English
- Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers...
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Regular price: ₹753.00 or 1 Credit
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Written by: Clayton M. Christensen, Taddy Hall
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Unabridged
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
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Changed my perspective
- By Abhijit Gupta on 20-05-23
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Release Date: 04-10-16
- Language: English
- The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....
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Regular price: ₹1,181.00 or 1 Credit
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The Ten Faces of Innovation
- Written by: Tom Kelley, Jonathan Littman
- Narrated by: Stow Lovejoy
- Length: 8 hrs and 49 mins
- Unabridged
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Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization.
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The Ten Faces of Innovation
- Narrated by: Stow Lovejoy
- Length: 8 hrs and 49 mins
- Release Date: 13-07-06
- Language: English
- The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal....
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Regular price: ₹836.00 or 1 Credit
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The Heart of Innovation
- A Field Guide for Navigating to Authentic Demand
- Written by: Matt Chanoff, Merrick Furst, Daniel Sabbah,
- Narrated by: Alex Knox
- Length: 4 hrs and 40 mins
- Unabridged
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Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them.
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The Heart of Innovation
- A Field Guide for Navigating to Authentic Demand
- Narrated by: Alex Knox
- Length: 4 hrs and 40 mins
- Release Date: 26-12-23
- Language: English
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Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations....
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Regular price: ₹469.00 or 1 Credit
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The Ways to New
- 15 Paths to Disruptive Innovation
- Written by: Jean-Marie Dru
- Narrated by: Stephen McLaughlin
- Length: 4 hrs and 54 mins
- Unabridged
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The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator of the disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this audiobook is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic growth.
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The Ways to New
- 15 Paths to Disruptive Innovation
- Narrated by: Stephen McLaughlin
- Length: 4 hrs and 54 mins
- Release Date: 26-06-17
- Language: English
- The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth....
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Regular price: ₹656.00 or 1 Credit
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- Written by: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Release Date: 07-11-16
- Language: English
- Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services....
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Regular price: ₹586.00 or 1 Credit
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Linchpin
- Are You Indispensable? (Abridged)
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 16 mins
- Abridged
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There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Linchpins are the essential building blocks of great organizations.
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Easy finish and worth the time
- By Placeholder on 26-09-22
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Linchpin
- Are You Indispensable? (Abridged)
- Narrated by: Seth Godin
- Length: 2 hrs and 16 mins
- Release Date: 09-02-10
- Language: English
- There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins....
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Regular price: ₹502.00 or 1 Credit
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The Dream Cafe
- Lessons in the Art of Radical Innovation
- Written by: Duncan Bruce, Dr. Geoff Crook
- Narrated by: Roger Davis
- Length: 9 hrs and 54 mins
- Unabridged
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To keep your brand innovative, you need to feed your creative spirit, and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a café, and dream.
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The Dream Cafe
- Lessons in the Art of Radical Innovation
- Narrated by: Roger Davis
- Length: 9 hrs and 54 mins
- Release Date: 27-07-20
- Language: English
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To keep your brand innovative, you need to feed your creative spirit, and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a café, and dream....
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Regular price: ₹548.00 or 1 Credit
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The Business Leaders Essential Guide to Growth Marketing Innovation Bundle
- The Series of All 3 Books
- Written by: Stephen Dann
- Narrated by: Stephen Dann
- Length: 4 hrs and 59 mins
- Unabridged
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The business Leaders Essential guide audiobook bundle contains The Business Leaders Essential Guide to Growth, The Business Leaders Essential Guide to Marketing, and The Business Leaders Essential Guide to Innovation, by renowned business adviser Stephen Dann....
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The Business Leaders Essential Guide to Growth Marketing Innovation Bundle
- The Series of All 3 Books
- Narrated by: Stephen Dann
- Length: 4 hrs and 59 mins
- Release Date: 20-07-23
- Language: English
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The business Leaders Essential guide audiobook bundle contains The Business Leaders Essential Guide to Growth, The Business Leaders Essential Guide to Marketing, and The Business Leaders Essential Guide to Innovation, by renowned business adviser Stephen Dann....
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Regular price: ₹398.00 or 1 Credit
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The Unconventionals
- How Rebel Companies Are Changing Markets, Hearts, and Minds - and How You Can Too
- Written by: Mike O'Toole, Hugh Kennedy
- Narrated by: Mike O'Toole, Hugh Kennedy
- Length: 1 hr and 53 mins
- Unabridged
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We've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differently. How did they do that? By questioning the prevailing wisdom which then created outsized results and lasting change. The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think.
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The Unconventionals
- How Rebel Companies Are Changing Markets, Hearts, and Minds - and How You Can Too
- Narrated by: Mike O'Toole, Hugh Kennedy
- Length: 1 hr and 53 mins
- Release Date: 23-03-21
- Language: English
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We've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differently. How did they do that? By questioning the prevailing wisdom which then created outsized results and lasting change....
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Regular price: ₹628.00 or 1 Credit
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Written by: Claire Diaz-Ortiz, Donald Miller - foreword
- Narrated by: Jackie Dorman, Donald Miller - foreword
- Length: 4 hrs and 5 mins
- Unabridged
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Narrated by: Jackie Dorman, Donald Miller - foreword
- Length: 4 hrs and 5 mins
- Release Date: 22-10-19
- Language: English
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels....
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Regular price: ₹1,069.00 or 1 Credit
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Winning at New Products
- Creating Value Through Innovation
- Written by: Robert G. Cooper
- Narrated by: James Edward Thomas
- Length: 17 hrs and 25 mins
- Unabridged
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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.
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Winning at New Products
- Creating Value Through Innovation
- Narrated by: James Edward Thomas
- Length: 17 hrs and 25 mins
- Release Date: 21-09-17
- Language: English
- Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success....
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Regular price: ₹500.00 or 1 Credit
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Moving to Outcomes
- Why Partnerships Are the Future of Marketing
- Written by: Robert Glazer, Matt Wool
- Narrated by: Robert Glazer
- Length: 3 hrs and 39 mins
- Unabridged
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Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. Moving to Outcomes will unlock the keys and show readers how to do so for themselves.
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Moving to Outcomes
- Why Partnerships Are the Future of Marketing
- Narrated by: Robert Glazer
- Length: 3 hrs and 39 mins
- Release Date: 22-03-22
- Language: English
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From bestselling author Robert Glazer and co-author Matt Wool comes a revolutionary approach to partnership marketing.
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Regular price: ₹754.00 or 1 Credit
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Hooked (German version)
- Wie Sie Produkte erschaffen, die süchtig machen
- Written by: Nir Eyal
- Narrated by: Peter Wolter
- Length: 5 hrs and 40 mins
- Unabridged
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Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps, Onlineshops oder ähnliche Internetprodukte innerhalb kürzester Zeit so erfolgreich werden, dass sie aus dem Alltag der meisten Menschen gar nicht mehr wegzudenken sind? Für jeden, der ein Produkt auf den Markt bringen möchte, das im Alltag nicht mehr wegzudenken ist - wie Essen, Fernsehen oder Zähneputzen - hat Nir Eyal diesen Ratgeber verfasst. Anschaulich erklärt er, worauf es bei der Produktentwicklung ankommt, ergänzt durch erläuternde Praxisbeispiele.
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Hooked (German version)
- Wie Sie Produkte erschaffen, die süchtig machen
- Narrated by: Peter Wolter
- Length: 5 hrs and 40 mins
- Release Date: 13-12-19
- Language: german
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Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps...
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Regular price: ₹501.00 or 1 Credit
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Innovation im Vertrieb
- Sales-up-Call
- Written by: Stephan Heinrich, Christian Buchholz
- Narrated by: Stephan Heinrich, Christian Buchholz
- Length: 1 hr and 4 mins
- Unabridged
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Kreativität gehört zu den wichtigsten Qualitäten im Vertrieb, doch nicht immer gelingt es, sie zum richtigen Zeitpunkt abzurufen. In diesem Sales-up-Call erfahren Sie deshalb, wie Sie Ihre Vertriebsmannschaft zu kreativen Höchstleistungen anspornen können.
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Innovation im Vertrieb
- Sales-up-Call
- Narrated by: Stephan Heinrich, Christian Buchholz
- Series: Sales-up-Call
- Length: 1 hr and 4 mins
- Release Date: 22-07-16
- Language: german
- Kreativität gehört zu den wichtigsten Qualitäten im Vertrieb, doch nicht immer gelingt es, sie zum richtigen Zeitpunkt abzurufen...
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Regular price: ₹233.00 or 1 Credit
Sale price: ₹233.00 or 1 Credit
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