Mind Behaviour

Listeners of this book will gain a clear understanding of what makes the Japanese, and their society, tick.

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international best seller The McKinsey Way, Ethan Rasiel brings listeners a powerful new guide to putting McKinsey concepts and skills into action­­: The McKinsey Mind. It explains, step-by-step, how to use McKinsey tools, techniques, and strategies to solve an array of core business problems and to make any business venture more successful.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers - driving profit and success across the organization.

Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.

Rarely does a week go by without a well-known executive being indicted for engaging in a white-collar crime. Perplexed as to what drives successful, wealthy people to risk it all, Harvard Business School professor Eugene Soltes spent seven years in the company of the men behind the largest corporate crimes in history - from the financial fraudsters of Enron, to the embezzlers at Tyco, to the Ponzi schemers Bernie Madoff and Allen Stanford.

If you want to discover how people with dark personalities work and what it really takes to persuade someone, then pay attention...

Kaely Quinn's talents as an FBI behavior analyst are impossible to ignore, no matter how unorthodox her methods. But when a reporter outs her as the daughter of an infamous serial killer, she's demoted to field agent and transferred to St. Louis. When the same reporter who ruined her career claims to have received an anonymous poem predicting a string of murders, ending with Kaely's, the reporter's ulterior motives bring his claim into question. But when a body is found that fits the poem's predictions, the threat is undeniable.

Los catalizadores eliminan los obstáculos y reducen las barreras para el cambio. En lugar de preguntar: “¿Cómo podría cambiar la opinión de alguien?”, proponen preguntas diferentes: “¿Por qué no han cambiado ya?” En este libro aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los negociadores de rehenes consiguen que la gente salga con las manos en alto, cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Your mind is yours to redesign, redecorate, and create! The idea that you are what you think has concerned philosophers from Marcus Aurelius to the Buddha. Today, this age-old message is delivered via cognitive behavioral therapy and CBT techniques. Dr. Maisel moves cognitive change a giant step forward by describing the room that is your mind and how human consciousness is experienced there. Packed with visualization exercises, this accessible guide makes redesigning your mind and changing what you think easy and simple, an upgrade to the CBT method.

Babson College business educator and consultant Mary Gentile challenges the assumptions about business ethics at companies and business schools. She gives business leaders, managers, and students the tools not just to recognize what is right, but also to ensure that the right things happen. She explains why past attempts at preparing business leaders to act ethically too often failed, arguing that the issue isn't distinguishing what is right or wrong, but knowing how to act on your values despite opposing pressure.

Detonate explains how organizations built up bad habits, identifies which ones masquerade as "best practices", and suggests alternatives that can contribute to winning in the marketplace. With a focus on optimism and empowerment, it focuses on an approach and mindset which are critical to successfully compete in an era characterized by profound technological advances and uncertainty.

Night after night chefs and their crews are able to multitask and produce in a way that puts deskbound workers to shame. In Work Clean, Dan Charnas uncovers their secret: mise-en-place - the organizational system that transforms the lives of its practitioners through focus and self-discipline.

How do you maintain a family-friendly office without discriminating against singles? What’s the difference between showing romantic interest and sexual harassment? Which colleagues should be invited to family weddings? When should you be unavailable, at or away from work? Don’t convene a focus group or appeal to Human Resources - consult Miss Manners! With wit and wisdom, Miss Manners restores civility, guiding you around your coworker’s messy cubicle, past your overly prying boss, around the bridal shower for the new temp, and through tedious staff meetings.

Based upon research of what successful teams do to overcome severe odds, Do Big Things presents an intuitive, seven-step process that equips teams with how to quickly and consistently operate in a manner necessary for success. Filled with practical tools and engaging stories of teams today, Do Big Things equips leaders with “the how” to quickly identify and activate the behaviors needed to achieve more than you or your team ever thought possible.

What sets this comprehensive guide apart from other publications is its holistic approach. It delves into the realms of psychology, sociology, neurology, and anthropology, weaving together a tapestry of knowledge that provides a comprehensive understanding of human nature. With the author's expertise and scholarly research, this book paints a vivid picture of the human mind and offers practical insights that can be applied in real-life situations.

Do you want to know what people are really thinking? It's not always easy to tell what someone is feeling or thinking, but with the right tools and techniques, you can learn how to read people like a book! In this audiobook, you will learn everything you need to know about human body language and how to analyze people. With expert advice, you'll be able to understand anyone's hidden motives and intentions. Once you know how to read people, you can use that information to your advantage in all sorts of situations—from job interviews to dating.

In Leading Through, the dynamic struggle between two competing paradigms of leadership is compellingly illustrated: an old paradigm that involves control and power over people versus a new one that enables and inspires power through people. With rich examples and stories, the authors show how deeply ingrained the legacy model of leadership remains and how destructive it is, causing waste and loss of human potential, stifling innovation, and ultimately resulting in what the authors call "organizational darkness."

Do you believe people's brainwashing occurs only in films? Do you believe using the subconscious mind is something that only crazy people would attempt to do? The reality is that we are imperfect as human beings. We have shortcomings. And if you study these weaknesses and get to understand them, you will have enormous authority in your hands. When you master the correct methods of manipulation, the real ones, you can fully affect the thinking of other people and make them do what you want.