Moving Business

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea - that the purpose of strategy is to achieve a sustainable competitive advantage.

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

The decisions we make every day—frequently automatic and incredibly fast—impact every area of our lives. The Little Black Book of Decision Making delves into the cognition behind decision making, guiding you through the different ways your mind approaches various scenarios. You'll learn to notice that decision making is a matter of balance between your rational side and your intuition—the trick is in honing your intuition to steer you down the right path. This book helps you pinpoint the right mix of logic and "gut feeling," and use it to find the best possible solution.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.

Prosperity. It's one of the most dividing words in the church. Some pastors use it to tell their congregations that God will make them all rich, rich, rich! Others spurn the word and insist that true Christlikeness is found in forsaking all worldly riches and possessions. The truth is, both are right - and both are wrong. With refreshing honesty, humor, and keen insight, best-selling author and pastor Kris Vallotton mines the Scriptures in an eye-opening study of what the Bible really says about money, poverty, riches, and wealth.

In the groundbreaking new book Accelerate (XLR8), leadership, change-management expert, and best-selling author John Kotter provides a fascinating answer - and a powerful new framework for competing and winning in a world of constant turbulence and disruption. Accelerate (XLR8) vividly illustrates the five core principles underlying the new network system, the eight accelerators that drive it, and how leaders must create urgency in others through role modeling.

Moving Averages 101 is the easiest way to learn how to capture trends in the stock market! Master moving averages, and give yourself a significant trading advantage. Benefit from 20 years of trading experience! Limit your chances of trading ruin by learning from someone with more than 20 years in the stock market. Steve will teach you what a moving averages are and how to trade them. Not sure where to start? This book will give you a great understanding of the power of moving averages.

Turning your creative side hustle or small business into a thriving and trusted brand may sound like a huge task, but help is at hand. Written by Fiona Killackey, the bestselling author of Passion. Purpose. Profit and owner of My Daily Business, Business to Brand is the definitive guide on how to move from a merely transactional business to a brand your audience can truly connect with.

If you're self-employed - or want to be - who'll keep you motivated? Who helps you stay focused? Chances are - it's you! Everyone who sets out on his or her own feels the isolation of taking the 'road less traveled'. Even though that road is taking you toward your dreams, it can feel long and bumpy en route, as many of those who have succeeded will tell you. That's why Secrets of Successful Self-Employment was created.

The Loudest Duck is a book for managers and executives faced with the productivity and leadership challenges of a heterogeneous, multicultural workplace. It's a book for anyone working his or her way up the ladder in this new corporate world order. It's a book for anyone who belongs to a non-dominant group, be it women, people of color, short people, or employees who don't play golf but whose bosses do.

In Ganbatte! author Albert Liebermann provides an inspirational, yet practical guide to becoming more resilient the Japanese way. In 50 short chapters, some deeper and some more playful, Liebermann guides you through ways you can adopt the ganbatte approach to achieve a happier, more fulfilling life—and a happier, more fulfilled self.

In The Elephant and the Mouse, diversity and inclusion expert Laura Liswood delivers a thought-provoking and insightful new business guide that explores workplace diversity and offers new ideas for gaining the real benefits from your diversity, equity, and inclusion initiatives. In this book, you'll explore the powerful case for diversity, equity, and inclusion and the often-overlooked risks posed by a homogeneous workforce. You will learn the hard truths about why many DE&I efforts fail, millions of dollars are wasted, and why organizations confuse efforts with outcomes.

Moving the Needle provides both the "kick in the pants" and the game plan many of us need to break out of the rut and get moving to achieve our goals. CEOs, vice presidents, professionals, military personnel, and even college students frequently express frustration at the entrenched status quo, in which initiating progress feels like moving mountains. This audiobook lights a path toward continual improvement, helping listeners first find a direction, then make the key transitions that jumpstart forward progress.

In an era defined by rapid change and unrelenting uncertainty, mastering self-reliance is not just an option—it's a necessity. Maha Abouelenein is a strategic communication and personal branding expert who has been instrumental in orchestrating transformations for clients that include global corporate giants, high-growth startups, sports organizations, governments, and high-net-worth individuals. In 7 Rules of Self-Reliance, she draws upon her vast experience to deliver a profound guide on self-reliance.

Tristan isn't gifted or talented like his sister Jeanine, and he's always been okay with that because he can make a perfect chocolate chip cookie and he lives in the greatest city in the world. But his life takes a turn for the worse when his parents decide to move to middle-of-nowhere Petersville - a town with one street and no restaurants. His suspicions about his new town are confirmed when he's tricked into believing the local general store has life-changing chocolate cream doughnuts, when in fact the owner hasn't made them in years.

Our brain's default setting is negativity. However, optimism overpowers that negativity or tendency to be mediocre. Kimberly Reed's book Optimists Always Win! isn't merely motivational mumbo jumbo. It is designed to help listeners develop a process to stay optimistic all the time. Relying heavily on her faith in God and the optimism that she learned to cultivate, Kimberly Reed teaches listeners the 10 discouragement eliminators she used....

“As a creature of American fiction, the successful business executive is often not a pleasant person. Sacrificing friends, family, love, and principles in his lust for success, he is depicted as outwardly brutal, inwardly empty, having killed off even his capacity for joy. Rich, powerful, alone at the top."

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, When Buyers Say No details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships.

In The Healed Empath, RealizedEmpath.com creator, Kristen Schwartz, uses a blend of psychology, science, and a sprinkling of mind-body-spirit to teach the empathic reader how to transcend unresolved trauma or other issues that are contributing to their inability to set boundaries and move from overwhelm to self-reliance and empowerment.