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It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate listeners about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.

Today's man is in an identity crisis. With a never-ending barrage of confusing, condescending, and condemning voices telling him who he is and who he isn't, it can feel impossible to discover who he was made to be. Men were made to be kings, to protect the light, fight the darkness, and rule well the domain God has given them. Drawing on the ancient tradition of an older and wiser ruler passing on his wisdom, like Solomon in the book of Proverbs, Nathan Clarkson offers young men forty short and to-the-point letters for the journey.

As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.

A step-by-step guide to reinventing youAre you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Epic fantasy writer and New York Times best seller Brandon Sanderson joined us in the Audible Studios to discuss Oathbringer, the third book in his Stormlight Archive, and he revealed his process for getting his books just right. Brandon also spoke about how others can sometimes discover that they're writing in the wrong genre and told us about the books he has unpublished.

Brand Your Brain is the no-BS podcast where designers submit their creative confessions and I share them along with my own to show the unfiltered reality of running a creative business. Brand Your Brain is here to show that embracing your vulnerabilities, unique experiences, and personality can help you build a stronger brand. Instagram - www.instagram.com/brandsbyrobin Podcast Instagram - www.instagram.com/brandyourbrain Website - www.brandsbyrobin.com/podcast Robin - www.brandsyrobin.com

Diagnosed with fatal brain cancer, the treatment that follows renders the writer of this extraordinary memoir unable to recognise words. This is the inspiring story he can no longer read. With a foreword by Russell Brand. This is the story of a successful Italian-born, London-based film writer who is suddenly, wholly unexpectedly diagnosed with stage four brain cancer. The prognosis is bad: there's a 98 percent likelihood he'll be dead within 18 months. He undergoes two operations, including one in which he must remain awake throughout.