Showing titles in Marketing & Sales
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Kellogg on Marketing (3rd Edition)
- The Marketing Faculty of the Kellogg School of Management
- Written by: Alexander Chernev, Philip Kotler
- Narrated by: Tim Andres Pabon
- Length: 17 hrs and 36 mins
- Unabridged
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From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
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Kellogg on Marketing (3rd Edition)
- The Marketing Faculty of the Kellogg School of Management
- Narrated by: Tim Andres Pabon
- Length: 17 hrs and 36 mins
- Release Date: 27-06-23
- Language: English
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Regular price: ₹938.00 or 1 Credit
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24 Assets
- Create a Digital, Scalable, Valuable and Fun Business That Will Thrive in a Fast Changing World
- Written by: Daniel Priestley
- Narrated by: Daniel Priestley
- Length: 4 hrs and 4 mins
- Unabridged
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In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don't perform this way. Most entrepreneurs aren't building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn't pay off. This audiobook sets out a method for building a business that becomes a valuable asset.
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24 Assets
- Create a Digital, Scalable, Valuable and Fun Business That Will Thrive in a Fast Changing World
- Narrated by: Daniel Priestley
- Length: 4 hrs and 4 mins
- Release Date: 16-02-21
- Language: English
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Regular price: ₹516.00 or 1 Credit
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Conversational Marketing
- How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
- Written by: David Cancel, Dave Gerhardt
- Narrated by: Brian Hutchison
- Length: 6 hrs and 57 mins
- Unabridged
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Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th-century technology to communicate with 21st-century customers.
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Conversational Marketing
- How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
- Narrated by: Brian Hutchison
- Length: 6 hrs and 57 mins
- Release Date: 09-07-19
- Language: English
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Regular price: ₹703.00 or 1 Credit
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage
- Written by: Peter Fader
- Narrated by: Patrick Lawlor
- Length: 2 hrs and 36 mins
- Unabridged
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Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, helps businesses radically rethink how they relate to customers.
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage
- Narrated by: Patrick Lawlor
- Length: 2 hrs and 36 mins
- Release Date: 05-09-13
- Language: English
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Regular price: ₹469.00 or 1 Credit
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Written by: David Orrell
- Narrated by: Dan Bottomley
- Length: 4 hrs and 48 mins
- Unabridged
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The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.
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The complex made simple & accessible!
- By F9K on 13-04-23
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Narrated by: Dan Bottomley
- Series: Hot Science Series
- Length: 4 hrs and 48 mins
- Release Date: 01-11-21
- Language: English
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Regular price: ₹457.00 or 1 Credit
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App Marketing by App Masters
- Written by: Steve Young
- Original Recording
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Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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The Social Entrepreneur's Playbook, Expanded Edition
- Pressure Test, Plan, Launch and Scale Your Social Enterprise Expanded Edition
- Written by: Ian C. MacMillan, James D. Thompson
- Narrated by: Don Hagen
- Length: 5 hrs and 30 mins
- Unabridged
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Available for the First Time: The Complete Social Entrepreneur’s Playbook by Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.
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The Social Entrepreneur's Playbook, Expanded Edition
- Pressure Test, Plan, Launch and Scale Your Social Enterprise Expanded Edition
- Narrated by: Don Hagen
- Length: 5 hrs and 30 mins
- Release Date: 12-11-13
- Language: English
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Regular price: ₹586.00 or 1 Credit
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Power Base Selling
- Secrets of an Ivy League Street Fighter
- Written by: Jim Holden
- Narrated by: Pete Larkin
- Length: 5 hrs and 56 mins
- Unabridged
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Focuses on competitive selling: the range of skills that sales professionals need to reach their full potential. It offers practical, step-by-step advice that salespeople can take to prevent the competition from selling their products or services, revealing the components involved in gaining full control of a sales situation.
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Power Base Selling
- Secrets of an Ivy League Street Fighter
- Narrated by: Pete Larkin
- Length: 5 hrs and 56 mins
- Release Date: 10-07-20
- Language: English
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Regular price: ₹668.00 or 1 Credit
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Written by: Michael J. Silverstein, Abheek Singhi, Carol Liao,
- Narrated by: Don Hagen
- Length: 11 hrs and 31 mins
- Unabridged
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You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Narrated by: Don Hagen
- Length: 11 hrs and 31 mins
- Release Date: 06-02-13
- Language: English
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Regular price: ₹694.00 or 1 Credit
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Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- Written by: Jay Baer, Daniel Lemin
- Narrated by: Jay Baer, Daniel Lemin, Ted Wright
- Length: 5 hrs and 34 mins
- Unabridged
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Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1 percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
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Worth every minute !
- By Dr. Sanjay Dhawan on 04-10-20
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Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- Narrated by: Jay Baer, Daniel Lemin, Ted Wright
- Length: 5 hrs and 34 mins
- Release Date: 02-10-18
- Language: English
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Regular price: ₹754.00 or 1 Credit
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The Online Marketplace Advantage
- Sell More, Scale Faster, and Create a World-Class Digital Customer Experience
- Written by: Adrien Nussenbaum, Philippe Corrot
- Narrated by: Shawn Compton
- Length: 5 hrs and 34 mins
- Unabridged
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In today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce—and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world's most successful marketplaces reveals the strategies every enterprise needs to take the lead.
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The Online Marketplace Advantage
- Sell More, Scale Faster, and Create a World-Class Digital Customer Experience
- Narrated by: Shawn Compton
- Length: 5 hrs and 34 mins
- Release Date: 25-04-23
- Language: English
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Regular price: ₹586.00 or 1 Credit
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Growth Hacker
- Written by: Growth Hacker Inc
- Original Recording
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Growth Hacker is a leading podcast series where we explore the latest trends and strategies in growth hacking and marketing. In each episode, we share insights and tips on how to grow your business, audience, and brand. Whether you are a startup founder, a marketer, or a curious learner, this podcast will help you discover new ways to optimize your growth and achieve your goals. Growth Hacker is brought to you by Growth Hacker Inc, which is the brainchild of Aditya Basu. Blog: https://growthster.wordpress.com/ LinkedIn: https://www.linkedin.com/company/growthhacker-inc
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Blockchain Revolution
- Written by: Don Tapscott, Alex Tapscott
- Narrated by: John Chancer
- Length: 17 hrs and 53 mins
- Unabridged
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The definitive audiobook on how the technology behind bitcoin and cryptocurrency is changing the world - majorly expanded with new material on cryptoassets, icos, smart contracts, digital identity and more. Blockchain is the ingeniously simple technology behind Bitcoin. But it is much more than that. It is a public ledger to which everyone has access but which no single person controls. It enables companies and individuals to collaborate with an unprecedented degree of trust and transparency. It is cryptographically secure but fundamentally open. And soon it will be everywhere.
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Not so user friendly
- By Lalit on 03-01-20
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Blockchain Revolution
- Narrated by: John Chancer
- Length: 17 hrs and 53 mins
- Release Date: 05-07-18
- Language: English
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Regular price: ₹820.00 or 1 Credit
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Mixed Signals
- How Incentives Really Work
- Written by: Uri Gneezy
- Narrated by: Jonathan Todd Ross
- Length: 9 hrs and 27 mins
- Unabridged
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An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.
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Mixed Signals
- How Incentives Really Work
- Narrated by: Jonathan Todd Ross
- Length: 9 hrs and 27 mins
- Release Date: 21-03-23
- Language: English
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Regular price: ₹668.00 or 1 Credit
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The Joy of Selling
- Written by: Steve Chandler
- Narrated by: Steve Chandler
- Length: 3 hrs and 52 mins
- Unabridged
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Best-selling author Steve Chandler delivers over 50 powerful ideas guaranteed to stimulate fantastic sales success. Drawing on his extensive experience in the field, and using the most up-to-date psychological tools available, Chandler illustrates ways for both the novice and the seasoned pro to reach new heights of business prosperity.
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The Joy of Selling
- Narrated by: Steve Chandler
- Length: 3 hrs and 52 mins
- Release Date: 05-02-04
- Language: English
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Regular price: ₹585.00 or 1 Credit
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The Human Brand
- How We Relate to People, Products, and Companies
- Written by: Chris Malone, Susan T. Fiske
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Unabridged
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Release Date: 15-10-13
- Language: English
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Regular price: ₹632.00 or 1 Credit
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Direct Selling Success
- From Amway to Zombies
- Written by: Randy Gage
- Narrated by: Randy Gage
- Length: 11 hrs and 5 mins
- Unabridged
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Randy Gage revolutionized the Direct Selling profession with the best-selling phenomenon, How to Build a Multi-Level Money Machine, translated into more than 20 languages. Now, he's at it again with the long-waited sequel: Direct Selling Success. This all-new audiobook is the ultimate guide to creating success in the business. You'll learn everything from choosing the right company, finding the best candidates, and becoming a rock-star recruiter to advanced skills like making powerful presentations, becoming a leader, and creating a leadership factory on your team.
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Direct Selling Success
- From Amway to Zombies
- Narrated by: Randy Gage
- Length: 11 hrs and 5 mins
- Release Date: 03-09-19
- Language: English
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The Customer Success Economy
- Why Every Aspect of Your Business Model Needs a Paradigm Shift
- Written by: Nick Mehta, Allison Pickens, Maria Martinez - foreword
- Narrated by: Chloe Cannon
- Length: 10 hrs and 6 mins
- Unabridged
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If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.
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holy grail for customer success
- By Ashwin Krishna on 17-09-20
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The Customer Success Economy
- Why Every Aspect of Your Business Model Needs a Paradigm Shift
- Narrated by: Chloe Cannon
- Length: 10 hrs and 6 mins
- Release Date: 31-07-20
- Language: English
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Smart Business
- What Alibaba's Success Reveals About the Future of Strategy
- Written by: Ming Zeng
- Narrated by: Neil Shah
- Length: 10 hrs and 28 mins
- Unabridged
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Leaders already know that the classic approach to strategy - analyze, plan, execute - is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win? Ming Zeng, the former chief of staff and strategy adviser to Alibaba Group's founder, Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing, are redefining how value is created.
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Smart Business
- What Alibaba's Success Reveals About the Future of Strategy
- Narrated by: Neil Shah
- Length: 10 hrs and 28 mins
- Release Date: 27-10-20
- Language: English
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Regular price: ₹351.00 or 1 Credit
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Honest SEO
- Demystifying the Google Algorithm to Help You Get More Traffic and Revenue
- Written by: Jason Hennessey
- Narrated by: Michael Gallagher
- Length: 4 hrs and 50 mins
- Unabridged
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You don’t have to know how to code or have a computer science degree to understand this book. With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update. No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that will increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.
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Honest SEO
- Demystifying the Google Algorithm to Help You Get More Traffic and Revenue
- Narrated by: Michael Gallagher
- Length: 4 hrs and 50 mins
- Release Date: 08-08-23
- Language: English
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Regular price: ₹445.00 or 1 Credit
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