Business Advertising
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The Art of Closing the Sale
- The Key to Making More Money Faster in the World of Professional Selling
- Written by: Brian Tracy
- Narrated by: Brian Tracy
- Length: 4 hrs and 26 mins
- Unabridged
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The world's foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.
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it's very relatable at that time
- By kamal on 04-12-23
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The Art of Closing the Sale
- The Key to Making More Money Faster in the World of Professional Selling
- Narrated by: Brian Tracy
- Length: 4 hrs and 26 mins
- Release Date: 07-05-10
- Language: English
- Brian Tracy will help you master the art of closing the deal....
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Regular price: ₹791.00 or 1 Credit
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Advanced Selling Strategies
- The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere
- Written by: Brian Tracy
- Narrated by: Brian Tracy
- Length: 15 hrs and 34 mins
- Unabridged
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Strategy, tactics, and mental preparedness separate superior salespeople from the average - and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created.
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Most Comprehensive!
- By Girish B Hukkeri on 17-05-23
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Advanced Selling Strategies
- The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere
- Narrated by: Brian Tracy
- Length: 15 hrs and 34 mins
- Release Date: 11-11-16
- Language: English
- Strategy, tactics, and mental preparedness separate superior salespeople from the average - and with technological advances evening the competition, the selling edge is now more important than ever....
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Regular price: ₹820.00 or 1 Credit
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Written by: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Incredible content and clear narrative
- By brinda on 28-04-22
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Release Date: 29-12-20
- Language: English
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy....
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Regular price: ₹703.00 or 1 Credit
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Propaganda
- Written by: Edward Bernays, Mark Crispin Miller - introduction
- Narrated by: Grover Gardner
- Length: 4 hrs and 42 mins
- Unabridged
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A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".
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The truth
- By jithendra on 26-08-24
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Propaganda
- Narrated by: Grover Gardner
- Length: 4 hrs and 42 mins
- Release Date: 25-07-17
- Language: English
- A seminal and controversial figure in the history of political thought and public relations....
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Regular price: ₹585.00 or 1 Credit
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The Psychology of Advertising
- 3rd Edition
- Written by: Wolfgang Stroebe, Bob M. Fennis
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Unabridged
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Release Date: 03-08-21
- Language: English
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....
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Regular price: ₹820.00 or 1 Credit
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Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- Written by: Dan Lok
- Narrated by: Dan Lok
- Length: 3 hrs and 34 mins
- Unabridged
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Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.
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Good Insights
- By Varun on 31-10-23
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Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- Narrated by: Dan Lok
- Length: 3 hrs and 34 mins
- Release Date: 13-12-16
- Language: English
- As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect....
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Regular price: ₹586.00 or 1 Credit
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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- Written by: Dan S. Kennedy
- Narrated by: Mike Lenz
- Length: 6 hrs and 15 mins
- Unabridged
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Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.
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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- Narrated by: Mike Lenz
- Series: No B.S.
- Length: 6 hrs and 15 mins
- Release Date: 26-11-19
- Language: English
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Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works....
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No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- Written by: Dan S. Kennedy, Forrest Walden - contributor, Jim Cavale - contributor
- Narrated by: Stephen R. Thorne
- Length: 6 hrs and 37 mins
- Unabridged
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Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.
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No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- Narrated by: Stephen R. Thorne
- Series: No B.S.
- Length: 6 hrs and 37 mins
- Release Date: 30-10-18
- Language: English
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Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment....
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Written by: Roger Dooley
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Unabridged
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Release Date: 09-07-20
- Language: English
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....
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Nawabs, Nudes, Noodles
- India Through 50 Years of Advertising
- Written by: Ambi Parameswaran
- Narrated by: Suyash Barve
- Length: 9 hrs and 5 mins
- Unabridged
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This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines more than a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.
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Great overview of the growth of advertising
- By Reshmi on 03-08-24
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Nawabs, Nudes, Noodles
- India Through 50 Years of Advertising
- Narrated by: Suyash Barve
- Length: 9 hrs and 5 mins
- Release Date: 28-01-22
- Language: English
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This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years....
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The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- Written by: David Meerman Scott
- Narrated by: Stephen Bowlby, David Meerman Scott
- Length: 16 hrs and 51 mins
- Unabridged
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The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.
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The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- Narrated by: Stephen Bowlby, David Meerman Scott
- Length: 16 hrs and 51 mins
- Release Date: 06-09-22
- Language: English
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The eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques....
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Regular price: ₹820.00 or 1 Credit
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Written by: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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goodbook
- By prabuddha on 08-03-22
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release Date: 28-02-13
- Language: English
- Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people....
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Differentiate or Die
- Written by: Jack Trout, Steve Rivkin
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Unabridged
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Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
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Unforgiving Concepts
- By Gunjan Sharma on 13-12-22
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Differentiate or Die
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Release Date: 26-04-02
- Language: English
- In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves...
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Regular price: ₹702.00 or 1 Credit
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- Written by: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
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This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
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One of the best books on Marketing
- By Siddharth on 19-02-24
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Release Date: 20-08-23
- Language: English
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This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....
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The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- Written by: Margaret Mark, Carol S. Pearson
- Narrated by: Randye Kaye
- Length: 15 hrs and 16 mins
- Unabridged
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A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
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The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- Narrated by: Randye Kaye
- Length: 15 hrs and 16 mins
- Release Date: 30-08-22
- Language: English
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A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically....
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Written by: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Lessons are kept to the point and precise.
- By Anonymous User on 13-08-23
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Release Date: 06-08-19
- Language: English
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy....
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- Written by: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 8 hrs and 49 mins
- Unabridged
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- Narrated by: Barry Abrams
- Length: 8 hrs and 49 mins
- Release Date: 18-02-20
- Language: English
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns....
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Instagram for Business for Dummies (2nd Edition)
- Written by: Jenn Herman, Corey Walker, Eric Butow
- Narrated by: Chelsea Stephens
- Length: 8 hrs and 40 mins
- Unabridged
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.
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Instagram for Business for Dummies (2nd Edition)
- Narrated by: Chelsea Stephens
- Length: 8 hrs and 40 mins
- Release Date: 16-03-21
- Language: English
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business....
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They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- Written by: Marcus Sheridan
- Narrated by: Marcus Sheridan
- Length: 9 hrs and 32 mins
- Unabridged
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They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
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great book on content marketing
- By Chinmaya D. on 26-10-22
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They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- Narrated by: Marcus Sheridan
- Length: 9 hrs and 32 mins
- Release Date: 24-12-19
- Language: English
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In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom - is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have....
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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- Written by: Adam Morgan
- Narrated by: A. T. Chandler
- Length: 12 hrs and 4 mins
- Unabridged
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This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises.
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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- Narrated by: A. T. Chandler
- Length: 12 hrs and 4 mins
- Release Date: 09-07-20
- Language: English
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This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises....
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Regular price: ₹836.00 or 1 Credit
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