Business Creation

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

Balancing the short term and the long term is a perennial struggle, but new developments put boards squarely at the center of this dilemma and in need of guidance. Much of the $14 trillion of assets that firms like Vanguard, BlackRock, and State Street manage is now held in index funds, creating a huge class of permanent institutional investors. These so-called passive investors (unlike activist investors, passive investors don't have power to exit the fund) own almost 60 percent of the Fortune 500 - and they have found their voice.

Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

This audiobook comes from the dynamic team of award-winning educator Carl Spetzler and his colleagues, Hannah Winter and Jennifer Meyer. This trio has helped shape the decision quality profession over the years - in the field and in the classroom. They've also worked with leaders around the world, across industries, to elevate the quality of their decisions. That same expertise is now available to you.

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.

Attorney and CPA Mark J. Kohler targets the leading tax and business issues among small business owners, across all stages of business, and delivers a practical guide to the fundamental tax and legal conflicts faced by new and established entrepreneurs. Coached by Kohler, business owners are armed to seek out the right professionals relevant to their concerns, confidently ask the right questions, and ultimately, save time, money, and in many cases, potential heartache.

Wealth creation insights by the creator of the company life-cycle framework known as the CFROI valuation model. Investors searching for companies whose future profitability will far exceed that implied in current stock prices, those in business making decisions to improve company performance, and politicians crafting legislation - all use some form of a wealth creation framework.

Decoding Business Minds is a break from a stereotypical business book and is a practical guide to overcoming fears, creating the right attitude and working consistently towards an actionable vision. Ajay takes on the role of business coach, mentor and storyteller to look at everyday examples and real-life stories that will inspire everyone to emerge out of the herd mentality that sees business as risky, unstable and stressful.

Startup Weekend - the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups - has spawned both a global initiative in entrepreneurship as well as numerous successful startups. Startup Weekend the book, contains best practices, lessons learned, and empowering examples derived from the organization's experiences for individuals and small organizations to follow as they launch businesses.

Remarkable! is an entertaining and enlightening business parable that has the power to turn any team around. Through the humorous and eye-opening story of Dusty, leaders will discover how to build a culture that inspires team members to bring the best of who they are to the table every day. Addressing the three dimensions of culture - values, beliefs, and behaviors - Remarkable! introduces listeners to the Four Maxims of Value Creation: creativity, positivity, sustainability, and responsibility.

You might be skeptical about the feasibility of generating passive income through affiliate marketing, or you might doubt your ability to navigate the complexities of online business. Fear not, "The Affiliate Marketing Bible" is your comprehensive roadmap, addressing your concerns and offering clear, actionable guidance. This audio-book empowers you to turn your passion into profits, achieve financial freedom, and build a life on your terms.

Welcome to the exciting world of angel investing and entrepreneurship. Using his rich experience as an investor and mentor to numerous start-ups, Sanjay Kulkarni provides you a ringside view of this world. In an accessible, jargon- free approach and illustrated with insider stories, the book arms you with all the tools and strategies needed to become a successful angel investor. Like a good guide, this book will help you in navigating the start-up eco-system, avoiding common pitfalls, investing smartly and identifying the next billion-dollar start-up.

Successful leaders have a plan. They want to duplicate themselves as leaders. This plan doesn't happen by accident. Follow this plan. Instead of wishing and hoping for leaders, this audiobook will give you the step-by-step activities to actually create leaders. Yes, there is a plan for building leaders, and it is simple to follow. Discover how to give ordinary distributors a leadership test to determine if they are ready to enter the path of leadership.

In 1984, The Little Kingdom: The Private Story of Apple Computer told the story of Apples first decade alongside the histories of Steve Jobs and Steve Wozniak. Now, completely revised and expanded, Return to the Little Kingdom is the definitive biography of Apple and its founders from the very beginning. Moritz brings readers inside the childhood homes of Jobs and Wozniak and records how they dropped out of college and founded Apple in 1976.

Soulshaping is the inspiring memoir of an archetypal "male warrior" - a trial lawyer - who struggled to find his heart and a more authentic, soulful path. Rivetingly personal and profoundly universal, this book is for anyone who has heard a whisper of something truer calling out to them amid the distractions of modern life.

It’s not hard to find companies that lack brands when you look online–or that haven’t invested the right time or effort into their branding. These are the websites that look horribly bland and generic: probably with dark blue and black writing on a white background. Their company name is something like ‘Johnson and Smith Co’ and their logo is probably some dull blue writing spelling out that company name. Oh and it’s probably a low res JPEG image too.

At the turn of the last century, the Guggenheim family ran the most powerful mining conglomerate on earth. Decades later came the Guggenheim museum, which became the hub of the world’s most powerful art brand. In between, the Guggenheim name was uttered in every field from aviation to politics, from journalism to rocketry.

Alan McGee's role in shaping British musical culture over the past 30 years is hard to overstate. As the founder of Creation Records, he brought us the bands that defined an era. A charismatic Glaswegian, who partied just as hard as any of the acts on his notoriously hedonistic label, he became an infamous character in the world of music.

Creating your own product is not as difficult as you might have heard it to be and part of the reason why people are saying this is to dissuade from having competition. According to the latest study, online businesses would continue to take a bigger chunk of the traditional retail market around the world. This comprehensive guide will give you a clearer picture so that it will be easier for you to understand and you can immediately get started on your own online business.