Showing titles in Public Relations
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Unabridged
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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ugh
- By Yash on 31-08-20
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Release Date: 06-08-19
- Language: English
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Regular price: ₹879.00 or 1 Credit
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
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Soulless and meaningless
- By Murthy Chaganti on 23-10-20
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Release Date: 13-11-18
- Language: English
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Regular price: ₹820.00 or 1 Credit
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Strategic Advertising Management (6th Edition)
- Written by: Richard Rosenbaum-Elliott, Larry Percy
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Unabridged
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
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Good Advertising strategies discussed
- By Zafar Haider on 20-11-23
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Strategic Advertising Management (6th Edition)
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Release Date: 31-12-21
- Language: English
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Regular price: ₹820.00 or 1 Credit
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Pitch Perfect
- How to Say It Right the First Time, Every Time
- Written by: Bill McGowan
- Narrated by: Bill McGowan
- Length: 7 hrs and 51 mins
- Unabridged
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Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It's essential to be pitch perfect - to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language - both verbal and nonverbal.
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Pitch Perfect
- How to Say It Right the First Time, Every Time
- Narrated by: Bill McGowan
- Length: 7 hrs and 51 mins
- Release Date: 01-04-14
- Language: English
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Regular price: ₹1,238.00 or 1 Credit
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A Branded World
- Adventures in Public Relations and the Creation of Superbrands
- Written by: Michael Levine
- Narrated by: Lloyd James
- Length: 10 hrs and 22 mins
- Unabridged
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Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.
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An interesting book with lot to learn from.
- By Vicktarius on 22-06-22
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A Branded World
- Adventures in Public Relations and the Creation of Superbrands
- Narrated by: Lloyd James
- Length: 10 hrs and 22 mins
- Release Date: 15-11-04
- Language: English
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Regular price: ₹702.00 or 1 Credit
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Winning Minds
- Secrets from the Language of Leadership
- Written by: Simon Lancaster
- Narrated by: Glen McCready
- Length: 7 hrs and 11 mins
- Unabridged
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Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.
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Power-packed book
- By shubha on 26-10-22
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Winning Minds
- Secrets from the Language of Leadership
- Narrated by: Glen McCready
- Length: 7 hrs and 11 mins
- Release Date: 25-02-20
- Language: English
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Regular price: ₹569.00 or 1 Credit
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No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- Written by: Dan S. Kennedy, Forrest Walden - contributor, Jim Cavale - contributor
- Narrated by: Stephen R. Thorne
- Length: 6 hrs and 37 mins
- Unabridged
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Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.
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No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- Narrated by: Stephen R. Thorne
- Series: No B.S.
- Length: 6 hrs and 37 mins
- Release Date: 30-10-18
- Language: English
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Regular price: ₹586.00 or 1 Credit
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The Reputation Game
- Written by: Rupert Younger, David Waller
- Narrated by: Mark Topping
- Length: 9 hrs and 51 mins
- Unabridged
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Through pioneering research and interviews with a host of major figures, ranging from Jay-Z and LinkedIn cofounder Reid Hoffman to Bernie Madoff and Man Booker Prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.
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The Reputation Game
- Narrated by: Mark Topping
- Length: 9 hrs and 51 mins
- Release Date: 05-10-17
- Language: English
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Regular price: ₹746.00 or 1 Credit
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Hype Yourself
- A No-Nonsense DIY PR Toolkit for Small Businesses
- Written by: Lucy Werner
- Narrated by: Lucy Werner
- Length: 4 hrs and 21 mins
- Unabridged
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Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs.
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Hype Yourself
- A No-Nonsense DIY PR Toolkit for Small Businesses
- Narrated by: Lucy Werner
- Length: 4 hrs and 21 mins
- Release Date: 09-11-20
- Language: English
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Regular price: ₹619.00 or 1 Credit
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Crystallizing Public Opinion
- Complete and Original Edition
- Written by: Edward Bernays, Mitch Horowitz - introduction
- Narrated by: Mitch Horowitz
- Length: 5 hrs and 15 mins
- Unabridged
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You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.
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Crystallizing Public Opinion
- Complete and Original Edition
- Narrated by: Mitch Horowitz
- Length: 5 hrs and 15 mins
- Release Date: 16-06-23
- Language: English
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Regular price: ₹351.00 or 1 Credit
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- Written by: Sally Susman
- Narrated by: Sally Susman
- Length: 7 hrs and 38 mins
- Unabridged
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Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- Narrated by: Sally Susman
- Length: 7 hrs and 38 mins
- Release Date: 28-03-23
- Language: English
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Regular price: ₹586.00 or 1 Credit
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Public Opinion
- Written by: Walter Lippmann
- Narrated by: John Clickman
- Length: 10 hrs and 59 mins
- Unabridged
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Walter Lippmann's Public Opinion (1922) argues humans can't fully grasp complex issues. We rely on simplified ideas (stereotypes) and media portrayals ("pseudo-environments") to form opinions.
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Public Opinion
- Narrated by: John Clickman
- Length: 10 hrs and 59 mins
- Release Date: 29-02-24
- Language: English
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Regular price: ₹164.00 or 1 Credit
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The Referral of a Lifetime
- The Networking Systems that Produces Bottom Line Results…Every Day!
- Written by: Tim Templeton
- Narrated by: Michael Mish
- Length: 3 hrs and 36 mins
- Unabridged
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In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves.
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The Referral of a Lifetime
- The Networking Systems that Produces Bottom Line Results…Every Day!
- Narrated by: Michael Mish
- Length: 3 hrs and 36 mins
- Release Date: 10-09-10
- Language: English
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Regular price: ₹602.00 or 1 Credit
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This I Know
- Marketing Lessons from Under the Influence
- Written by: Terry O'Reilly
- Narrated by: Terry O'Reilly
- Length: 9 hrs and 10 mins
- Unabridged
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Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
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This I Know
- Marketing Lessons from Under the Influence
- Narrated by: Terry O'Reilly
- Length: 9 hrs and 10 mins
- Release Date: 27-02-18
- Language: English
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Regular price: ₹1,256.00 or 1 Credit
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The Public Relations Handbook
- Written by: Robert L. Dilenschneider
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Unabridged
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It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.
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The Public Relations Handbook
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Release Date: 15-02-22
- Language: English
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You Need PR
- An Approachable Guide to Public Relations for Early-Stage Companies
- Written by: Jenna Guarneri
- Narrated by: Teri Clark Linden
- Length: 5 hrs and 31 mins
- Unabridged
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Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape.
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You Need PR
- An Approachable Guide to Public Relations for Early-Stage Companies
- Narrated by: Teri Clark Linden
- Length: 5 hrs and 31 mins
- Release Date: 28-06-22
- Language: English
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Regular price: ₹468.00 or 1 Credit
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The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- Written by: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 18 hrs and 21 mins
- Unabridged
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When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.
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Outdated information
- By S Patil on 03-06-20
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The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott
- Length: 18 hrs and 21 mins
- Release Date: 12-12-17
- Language: English
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Regular price: ₹1,003.00 or 1 Credit
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Forging an Ironclad Brand
- A Leader's Guide
- Written by: Lindsay Pedersen
- Narrated by: Lindsay Pedersen
- Length: 8 hrs and 45 mins
- Unabridged
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Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.
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Forging an Ironclad Brand
- A Leader's Guide
- Narrated by: Lindsay Pedersen
- Length: 8 hrs and 45 mins
- Release Date: 02-03-22
- Language: English
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Regular price: ₹469.00 or 1 Credit
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When the Headline Is You
- An Insider's Guide to Handling the Media
- Written by: Jeff Ansell
- Narrated by: Alan Sklar
- Length: 7 hrs and 6 mins
- Unabridged
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Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world.
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When the Headline Is You
- An Insider's Guide to Handling the Media
- Narrated by: Alan Sklar
- Length: 7 hrs and 6 mins
- Release Date: 10-07-20
- Language: English
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Regular price: ₹668.00 or 1 Credit
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Truth
- Written by: Hector Macdonald
- Narrated by: Simon Ludders
- Length: 10 hrs
- Unabridged
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Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders. For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs. True or false? It’s rarely that simple. There is more than one truth about most things. Eating meat is nutritious, but it’s also damaging to the environment. The Internet disseminates knowledge, but it also spreads hatred. As communicators, we select the truths that are most useful to our agenda.
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Truth
- Narrated by: Simon Ludders
- Length: 10 hrs
- Release Date: 08-03-18
- Language: English
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Regular price: ₹752.00 or 1 Credit
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