Best Sellers
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The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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There are laws of nature, so why shouldn’t there be laws of marketing....
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not applicable to all industries
- By Himanshu Ahluwalia on 08-08-24
Written by: Al Ries,
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Hooked: How to Build Habit-Forming Products
- Written by: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Performance
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
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Insighful book, wished there was transcript added
- By Doyel on 19-02-21
Written by: Nir Eyal,
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The 22 Immutable Laws of Branding
- Written by: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
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Performance
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Story
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....
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Old stories
- By Viraj Munde on 18-12-24
Written by: Al Ries,
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Exactly What to Say
- The Magic Words for Influence and Impact
- Written by: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Performance
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....
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To the point
- By Yagnesh on 26-07-20
Written by: Phil M. Jones
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Marketing 6.0
- The Future Is Immersive
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
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Performance
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Story
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Seems like AI generated book
- By Alex on 22-08-24
Written by: Philip Kotler,
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Redefining Retail
- 10 Guiding Principles for a Post-Digital World
- Written by: Philip Kotler, Giuseppe Stigliano
- Narrated by: Steve Menasche
- Length: 9 hrs and 53 mins
- Unabridged
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Overall
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Performance
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Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail will also prove invaluable to students of management, marketing, and business administration, as well as anyone with an interest in the evolution of commerce.
Written by: Philip Kotler,
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The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
There are laws of nature, so why shouldn’t there be laws of marketing....
-
-
not applicable to all industries
- By Himanshu Ahluwalia on 08-08-24
Written by: Al Ries,
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Hooked: How to Build Habit-Forming Products
- Written by: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Overall
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Performance
-
Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
-
-
Insighful book, wished there was transcript added
- By Doyel on 19-02-21
Written by: Nir Eyal,
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The 22 Immutable Laws of Branding
- Written by: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
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Overall
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Performance
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Story
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....
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Old stories
- By Viraj Munde on 18-12-24
Written by: Al Ries,
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Exactly What to Say
- The Magic Words for Influence and Impact
- Written by: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
-
Overall
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Performance
-
Story
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....
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-
To the point
- By Yagnesh on 26-07-20
Written by: Phil M. Jones
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Marketing 6.0
- The Future Is Immersive
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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-
Seems like AI generated book
- By Alex on 22-08-24
Written by: Philip Kotler,
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Redefining Retail
- 10 Guiding Principles for a Post-Digital World
- Written by: Philip Kotler, Giuseppe Stigliano
- Narrated by: Steve Menasche
- Length: 9 hrs and 53 mins
- Unabridged
-
Overall
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Performance
-
Story
Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail will also prove invaluable to students of management, marketing, and business administration, as well as anyone with an interest in the evolution of commerce.
Written by: Philip Kotler,
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- Written by: Adam Alter
- Narrated by: Tristan Morris
- Length: 7 hrs and 18 mins
- Unabridged
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Overall
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Performance
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An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control....
Written by: Adam Alter
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Lilliput Land
- How Small Is Driving India's Mega Consumption Story
- Written by: Rama Bijapurkar
- Narrated by: Rama Bijapurkar
- Length: 8 hrs and 31 mins
- Unabridged
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Performance
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In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.
Written by: Rama Bijapurkar
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Brainjacking
- The Science of Influence and Manipulation
- Written by: Brian Clegg
- Narrated by: Keith Wickham
- Length: 8 hrs and 25 mins
- Unabridged
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Performance
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Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future.
Written by: Brian Clegg
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- Written by: Suman Sarkar
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Unabridged
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Performance
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When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be....
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Provides a Bird's Eye view
- By Dinesh on 05-01-22
Written by: Suman Sarkar
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How Brands Grow
- What Marketers Don't Know
- Written by: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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This audiobook provides evidence-based answers to the key questions asked by marketers every day....
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Most imprically correct marketing book
- By Ashish Agrawal on 02-01-19
Written by: Byron Sharp
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Written by: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....
Written by: Phil P. Barden
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Written by: Clayton M. Christensen, Taddy Hall
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Unabridged
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....
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Changed my perspective
- By Abhijit Gupta on 20-05-23
Written by: Clayton M. Christensen,
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Design for How People Think
- Using Brain Science to Build Better Products
- Written by: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....
Written by: John Whalen PhD
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Misbehaving
- The Making of Behavioral Economics
- Written by: Richard H. Thaler
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Unabridged
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Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....
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Excellent Biographical account by Thaler
- By Sandeep Bhasin on 17-05-19
Written by: Richard H. Thaler
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Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- Written by: Nick Kolenda
- Narrated by: Mike Norgaard
- Length: 6 hrs and 6 mins
- Unabridged
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Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....
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excellent book on techniques of persuasion
- By Vinayak A on 19-01-25
Written by: Nick Kolenda
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- Written by: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Unabridged
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Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....
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There are many insights that i learnt from the book
- By Kalaakaar Makerspace on 12-05-20
Written by: Joey Coleman
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Written by: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
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The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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A Good Narrative on Narrative Economics!
- By Girish B Hukkeri on 25-05-20
Written by: Robert J. Shiller